VEGROW: Revolutionizing the B2B Fruit Market in India

VEGROW: Revolutionizing the Fruit Ecosystem with Technology and Partnership – India is one of the largest producers and consumers of fruits in the world, with a diverse and rich variety of crops. However, the fruit sector faces many challenges, such as low productivity, high wastage, poor quality, lack of market access, and low farmer income.

VEGROW

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2020
  • FOUNDERS :  Kiran Naik, Mrudhukar Batchu, Praneeth Kumar Boganadhula and Shobhit Jain
  • NUMBER OF INVESTORS : 19
  • LATEST ROUND INVESTMENT : ₹3830.88M
  • TOTAL INVESTMENT : ₹6972.48M
  •   TOTAL SECURED LOANS AVAILED : ₹800.00M

You can find their website here.

To address these challenges, VEGROW, a Bengaluru-based agritech startup, is creating a new paradigm for the fruit ecosystem, by leveraging technology and partnership. VEGROW partners with farmers, aggregates supply, and sells to organized demand, using its proprietary matchmaking and quality assurance technology. VEGROW simplifies farming and increases the land utilization for farmers, while delivering quality produce and optimizing farmer income.

 

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What is VEGROW?

VEGROW is a tech platform that partners with farmers, aggregates supply, and sells to organized demand through partnership. VEGROW was founded in 2020 by four IITians: Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu, and Kiran Naik, who have a combined experience of over 20 years in the fields of technology, agriculture, and finance.

VEGROW’s vision is to build the world’s biggest asset-light farmer, by creating a network of small farms that can produce high-quality fruits at scale. VEGROW uses technology to optimize the entire value chain of fruits, from crop planning, to input procurement, to harvesting, to grading, to packing, to dispatching, to selling.

VEGROW’s technology consists of two main components: a matchmaking engine and a quality assurance system. The matchmaking engine helps VEGROW identify the right farms for the right customers, based on the grade mix, the demand, and the location. The quality assurance system helps VEGROW ensure the quality and consistency of the produce, using automated grading and sorting machines, and real-time data and feedback.

VEGROW’s partnership model consists of two main elements: a profit-sharing agreement and a digital enablement of farmers. The profit-sharing agreement ensures that VEGROW and the farmers share the profits from the sale of the produce, based on the quality and quantity delivered. The digital enablement of farmers ensures that VEGROW provides the farmers with instant digital payments, advisory services, and access to financial products.

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Why Choose VEGROW?

VEGROW is not just a tech platform, but also a social and environmental enterprise, that creates positive impacts for the planet and the people.

By choosing VEGROW, you can:

  • Enjoy fresh and quality fruits, sourced from the best farms across the country, at competitive prices and convenient delivery options.
  • Support the growth and development of the fruit sector, by increasing the productivity, efficiency, and transparency of the value chain, and by reducing the wastage and carbon footprint of the produce.
  • Empower the rural communities and the farmers, by providing them with a reliable and profitable market for their produce, by enhancing their skills and knowledge, and by improving their livelihoods and well-being.

How to Get Started with VEGROW?

If you are interested in buying fruits from VEGROW, you can visit their website, where you can browse their products, place your orders, and track your deliveries. You can also contact them via email or phone, to request a quote, a sample, or a consultation.

VEGROW offers a wide range of fruits, such as apple, banana, pomegranate, mango, coconut, grapes, orange, sweetlime, and imported fruits. VEGROW serves customers across channels, such as exporters, retailers, processors, and institutions.

If you are interested in partnering with VEGROW as a farmer, you can also visit their website, where you can register your farm, upload your details, and join their network. You can also contact them via email or phone, to request more information or support.

VEGROW partners with farmers who have small farms (less than 10 acres), who grow fruits, and who are located in the states of Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala.

 

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VEGROW is a tech platform that partners with farmers, aggregates supply, and sells to organized demand through partnership. VEGROW simplifies farming and increases the land utilization for farmers, while delivering quality produce and optimizing farmer income.

VEGROW is also a social and environmental enterprise, that creates positive impacts for the planet and the people, by transforming the fruit sector, empowering farmers, and building a sustainable future in agribusiness.

If you want to join VEGROW in their mission of revolutionizing the fruit ecosystem, you can visit their website, contact them, or follow them on social media. You can also read more about their story and their achievements on various media platforms

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