Trell: India’s Largest Lifestyle Video App and Social Commerce Platform

Trell is an app where you can watch, create and shop videos on beauty, fashion, personal care, travel, food and more in 20+ languages. Join over 100 million Trellers and 15 million creators and influencers on India’s largest social commerce platform and discover the latest trends, tips and deals.


Details of the startup:

  • CITY: Bengaluru
  • STATE: Karnataka
  • STARTED IN: 2017
  • FOUNDERS:  Arun Kumar Lodhi, Bimal Kartheek Rebba, Prashant Sachan and Pulkit Agrawal
  • TOTAL INVESTMENT : ₹8436.50M
  • EQUITY VALUATION : ₹4791.31M

You can find their website here.

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What is Trell?

Trell, also known as the Video Pinterest for Bharat, is a lifestyle community commerce app for users to share their recommendations, experiences, and reviews across various categories including beauty and skincare, travel, movie reviews, health and fitness, cooking, home decor and much more.

Trell was founded in 2017 by four IIT Bombay alumni who wanted to create a platform for millennials to share their stories and passions. Trell started as a visual blogging platform for travel enthusiasts, but soon expanded to other lifestyle categories as the user base grew. In August 2020, Trell introduced social commerce on its platform, allowing users to buy products from their favorite brands and influencers.

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Why use Trell?

Trell is more than just a video app. It is a one-stop destination for all your lifestyle needs. Here are some of the benefits of using Trell:

  • Watch millions of videos on beauty, fashion, personal care, men’s grooming, DIY, food, recipes, travel, movies & TV reviews and more in your own language.
  • Create engaging content with exciting filters, reaction makers, and multiple cool editing tools to choose from. Share your stories and experiences around lifestyle and become a famous influencer on Trell.
  • Shop from verified product reviews and recommendations from top brands like Plum, Mamaearth, Lakme, Bombay Shaving Company, The Man Company and more. Get amazing deals and discounts on your favourite makeup, skincare and personal care products for both men and women.
  • Connect with a community of like-minded Indians who share your interests and passions. Discover the latest brands and watch videos by famous influencers to get fashion advice, grooming tips, recipes, skincare tips, workout videos and more.
  • Earn money and win prizes through in-app competitions and challenges. Participate in exciting campaigns and contests to showcase your talent and creativity.


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How to get started with Trell?

Getting started with Trell is easy and fun. All you need to do is follow these simple steps:

  • Download the Trell app from the Google Play Store or the App Store.
  • Sign up with your phone number, email or social media account.
  • Choose your preferred language and categories of interest.
  • Explore the home page and discover videos from various topics and creators.
  • Tap on the plus icon to create your own video. Choose a category, add a title, select a filter and start recording. You can also add stickers, music, voice-over and text to your video.
  • Tap on the shopping cart icon to browse and buy products from your favorite brands and influencers. You can also read reviews and ratings from other users before making a purchase.
  • Tap on the profile icon to view and edit your profile. You can also check your followers, likes, comments and messages.
  • Tap on the bell icon to get notifications about new videos, products, contests and offers.
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Trell is a lifestyle videos and shopping app that lets you watch, create and shop videos on various topics in your own language. It is a great way to discover new things, express yourself, connect with others and earn rewards. Download Trell today and join India’s largest lifestyle video app.

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