Tooth fairy stingy with cash despite inflation, survey finds

Tooth fairy stingy with cash despite inflation, survey finds

The tooth fairy may need to rethink her budget, as a new survey reveals that she is paying less for children’s teeth, even as inflation and consumer prices soar.

According to the annual Original Tooth Fairy Poll by Delta Dental, the tooth fairy’s average cash gift dropped by 10% in 2023, from $4.03 to $3.64 per tooth. This is the second consecutive year of decline, after a record high of $4.70 in 2021.
The survey, which is based on more than 1,000 interviews with parents of children ages 6 to 12, also found that the tooth fairy’s generosity varies by region, gender, and age. The tooth fairy pays the most in the West ($4.19), followed by the Northeast ($3.91), the South ($3.46), and the Midwest ($3.24). Girls receive more than boys ($3.76 vs. $3.53), and older children get more than younger ones ($3.85 vs. $3.44).

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The survey also tracks the tooth fairy’s spending trends with the movements of the stock market. The survey claims that the tooth fairy’s cash gifts have mirrored the S&P 500 index in 17 of the past 20 years, with a 0.71 correlation. However, in 2023, the tooth fairy bucked the trend, as the S&P 500 rose by 26.9%, while the tooth fairy’s payouts fell by 10%.

The survey suggests that the tooth fairy may be feeling the pinch of inflation, which reached a 40-year high of 7% in December 2023, according to the Bureau of Labor Statistics. Consumer prices for goods and services, such as food, gas, housing, and health care, have also surged amid supply chain disruptions and labor shortages caused by the pandemic.

The tooth fairy isn't paying as much for teeth this year, contrary to market trends


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The survey also reveals some interesting facts about the tooth fairy’s habits and preferences. For instance, the tooth fairy visits 84% of U.S. homes with children who have lost a tooth, and she is more likely to leave more money for the first tooth ($4.96). The tooth fairy also prefers to leave cash (94%) over other gifts (6%), such as toys, books, or toothbrushes. The tooth fairy’s favorite place to leave the money is under the pillow (54%), followed by on the nightstand (14%), in a tooth fairy box (9%), or in a glass of water (7%).

The survey aims to promote good oral health habits among children and parents, as well as to celebrate the tooth fairy’s role as a cultural icon. Delta Dental, the largest dental benefits provider in the U.S., has been conducting the survey since 1998.

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Source : yahoo finance

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