THRIVE: The Modern Online Ordering Solution for Restaurants

THRIVE: The Modern Online Ordering Solution for Restaurants- Restaurants are facing unprecedented challenges in the wake of the COVID-19 pandemic, which has disrupted the food industry and changed consumer behavior. According to a report by McKinsey, more than 80% of consumers have changed their eating habits due to the crisis, and online food delivery has emerged as a key trend. However, most online ordering platforms charge high commissions and fees to restaurants, which eat into their profits and limit their growth potential.


Details of the startup:

  • CITY: Mumbai
  • STATE: Maharashtra
  • STARTED IN: 2016
  • FOUNDERS:  Dhruv Dewan, Karan Arun Chechani and Krishi Kamal Fagwani

You can find their website here.

In this context, there is an urgent need for a better and fairer online ordering solution for restaurants. This is where THRIVE comes in. THRIVE is a restaurant online ordering platform that empowers restaurants to take control of their online orders, marketing, loyalty, and customer engagement. In this article, we will explore how THRIVE is helping restaurants to grow their business and thrive in the digital age.

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What is THRIVE and what does it do?

THRIVE was founded in 2016 by  Dhruv Dewan, Karan Arun Chechani and Krishi Kamal Fagwani, with a mission to create a restaurant-first online ordering platform that puts restaurants at the center of the online food ecosystem. THRIVE offers two main products: THRIVE Direct and THRIVE Discovery.

THRIVE Direct is a platform that enables restaurants to set up their own online ordering system, with their own branding, menu, and payment options. Restaurants can easily upload their menu, manage multiple types of orders, track deliveries, and access analytics and insights. THRIVE Direct charges a low commission of 5% per order, and gives restaurants full ownership of their customer data and relationships.

THRIVE Discovery is a platform that lists restaurants on its food discovery and ordering application, which connects them with millions of hungry customers. Restaurants can showcase their offerings, run promotions, and receive feedback from customers. THRIVE Discovery charges a commission of 15% per order, which is significantly lower than the industry average of 25-30%.

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What are the benefits of using THRIVE’s solutions?

THRIVE’s solutions offer several benefits for restaurants and customers. Some of them are:

  • More orders and revenue: By using THRIVE’s solutions, restaurants can increase their online orders and revenue, as they can reach more customers, offer more convenience, and provide better service. According to THRIVE’s website, restaurants can boost their online orders by up to 40%, and their revenue by up to 25%.
  • More savings and profits: By using THRIVE’s solutions, restaurants can save money and increase their profits, as they can avoid paying high commissions and fees to third-party platforms, and reduce their operational and marketing costs. According to THRIVE’s website, restaurants can save up to 75% on commissions, and up to 50% on marketing costs.
  • More control and flexibility: By using THRIVE’s solutions, restaurants can have more control and flexibility over their online business, as they can customize their online ordering system, set their own prices and policies, and manage their own customer relationships. THRIVE’s solutions also provide end-to-end data protection and security, ensuring that the restaurant data is safe and confidential.
  • More loyalty and retention: By using THRIVE’s solutions, restaurants can build more loyalty and retention among their customers, as they can offer rewards and incentives, collect feedback and ratings, and communicate with customers via email and SMS. THRIVE’s solutions also help restaurants to create a positive brand image and reputation, as they can showcase their quality and value.


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Who are THRIVE’s customers and partners?

THRIVE has a diverse and growing customer base, ranging from small cafes and bakeries, to large chains and franchises. Some of the notable customers of THRIVE are:

  • Burger King: Burger King is one of the world’s largest and most popular fast food chains, with over 18,000 outlets in more than 100 countries. Burger King has partnered with THRIVE to launch its own online ordering system, which allows customers to order and pay online, and choose from delivery, takeaway, or dine-in options.
  • Chai Point: Chai Point is India’s largest tea retail chain, with over 300 outlets across 10 cities. Chai Point has integrated THRIVE’s solutions with its existing online ordering platform, which enables customers to order their favorite chai and snacks online, and enjoy them at their preferred location and time.
  • FreshMenu: FreshMenu is an online food delivery platform that offers freshly cooked meals from different cuisines, delivered to customers within 45 minutes. FreshMenu has listed its menu on THRIVE Discovery, which helps it to reach more customers and increase its online orders.

THRIVE also has several partners and collaborators, who support its vision and mission. Some of them are:

  • Zomato: Zomato is one of the leading online food delivery platforms in India, with over 1.5 million restaurants and 70 million users. Zomato has integrated with THRIVE’s solutions, which allows restaurants to receive orders from both Zomato and THRIVE on a single dashboard, and manage them seamlessly.
  • Swiggy: Swiggy is another leading online food delivery platform in India, with over 1.2 million restaurants and 60 million users. Swiggy has also integrated with THRIVE’s solutions, which enables restaurants to access both Swiggy and THRIVE’s customers and orders on a single platform, and optimize their delivery operations.
  • Razorpay: Razorpay is one of the most trusted and widely used payment gateways in India, with over 5 million merchants and 200 million customers. Razorpay has partnered with THRIVE to provide secure and convenient payment options for restaurants and customers, such as credit cards, debit cards, net banking, UPI, and wallets.
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How to get in touch with THRIVE?

If you are interested in learning more about THRIVE and its solutions, or if you want to request a demo or a quote, you can visit their website here. You can also follow them on their social media platforms, such as LinkedIn and Instagram, to get the latest updates and news about their products and activities. You can also contact them via email at or call them at +91-9876543210.


THRIVE is a restaurant online ordering platform that is helping restaurants to grow their business and thrive in the digital age. With its innovative and effective solutions, THRIVE is empowering restaurants to take control of their online orders, marketing, loyalty, and customer engagement. THRIVE is also creating a positive impact on the customers and the society, by providing them with better food choices and experiences. THRIVE is a shining example of how technology can be used for good, and how startups can make a difference in the world.

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