Retail Pulse: A Data-Driven Solution for Decoding Millions of Kirana Stores

Retail Pulse: A Data-Driven Solution for Decoding Millions of Kirana Stores – Kirana stores are small, family-owned retail shops that sell a variety of products, such as groceries, snacks, beverages, household items, etc. Kirana stores are ubiquitous in South Asia, especially in India, where they account for more than 90% of the retail market. Kirana stores are not only a source of income for millions of families, but also a vital part of the social fabric and culture of the region.

However, kirana stores are also largely unorganized, fragmented, and opaque. They lack standardized processes, systems, and data, which makes it difficult for brands, distributors, and other stakeholders to understand and serve them effectively. How can we unlock the potential of kirana stores and make them more efficient, profitable, and sustainable?

Retail Pulse

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2021
  • FOUNDERS : Anshul Gupta and Zaraif Hossain
  • NUMBER OF INVESTORS : 7
  • LATEST ROUND INVESTMENT : –
  • TOTAL INVESTMENT : –
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

This is where Retail Pulse comes in. Retail Pulse is a data-driven solution that uses advanced machine learning and artificial intelligence applications to decode millions of kirana stores. Retail Pulse helps consumer packaged goods (CPG) companies and startups to get every detail of a general trade store just by clicking photos through smartphone. Retail Pulse provides unmatched value compared to any existing retail analytics solutions.

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How Retail Pulse Works

Retail Pulse offers a comprehensive suite of solutions that covers the entire spectrum of kirana store analytics. These solutions include:

  • Optimize: Retail Pulse helps CPG companies and startups to optimize their sales, distribution, and marketing strategies for kirana stores, by providing them with real-time display analytics, execution visibility, and competition insights. Retail Pulse helps them to ensure optimal visibility and availability of their products, benchmark against competition and category, and personalize trade offers and schemes for each store.
  • Streamline: Retail Pulse helps CPG companies and startups to streamline their operations and processes for kirana stores, by providing them with smart alerts and notifications, SLA compliance monitoring, and proof of delivery solution. Retail Pulse helps them to detect and resolve any issues or deviations affecting their product performance, execution quality, or customer satisfaction.
  • Predict: Retail Pulse helps CPG companies and startups to predict and forecast the demand and behavior of kirana stores, by providing them with a 360-degree view of store and consumer data, visualizations and interactive dashboards, and actionable and predictive insights. Retail Pulse helps them to identify and target the most profitable and loyal stores, anticipate and respond to changing consumer preferences and trends, and plan and optimize their inventory and supply chain.
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Benefits of Retail Pulse

By using Retail Pulse, CPG companies and startups can enjoy the following benefits:

  • Revenue Upliftment: Retail Pulse helps CPG companies and startups to increase their revenue and market share from kirana stores, by providing them with data-driven recommendations and insights to improve their product performance, execution excellence, and customer loyalty.
  • Cost Reduction: Retail Pulse helps CPG companies and startups to reduce their costs and wastage from kirana stores, by providing them with data-driven solutions and automation to improve their resource utilization, operational efficiency, and compliance management.
  • Data Advantage: Retail Pulse helps CPG companies and startups to gain a data advantage over their competitors and peers, by providing them with data-driven products and services that are innovative, impactful, and scalable.
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Retail Pulse is a data-driven solution that uses advanced machine learning and artificial intelligence applications to decode millions of kirana stores. Retail Pulse is suitable for CPG companies and startups that want to understand and serve kirana stores better and faster. If you are interested in learning more about Retail Pulse, you can visit their website or contact them.

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