Recotap: How to Run Targeted ABM Campaigns at Scale

Recotap: How to Run Targeted ABM Campaigns at Scale – Account-based marketing (ABM) is a strategic approach to marketing that focuses on identifying, engaging, and converting high-value accounts, rather than pursuing a large number of leads. ABM helps B2B marketers to align their marketing and sales efforts, deliver personalized experiences, and drive revenue growth.

However, ABM can also be challenging to implement, especially at scale. B2B marketers have to deal with multiple data sources, platforms, channels, and tools to run effective ABM campaigns. They also have to manage the complexity and cost of creating and delivering personalized content and messages to each account and decision-maker.

recotap

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2018
  • FOUNDERS : Arun Gopalaswami, Bargava Subramanian and Ganesh Chithambalam
  • NUMBER OF INVESTORS : 2
  • LATEST ROUND INVESTMENT : –
  • TOTAL INVESTMENT : ₹10.22M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

That’s where Recotap comes in. Recotap is an AI-driven ABM platform that helps B2B marketers run targeted ABM campaigns at scale, with ease and efficiency. Recotap enables marketers to:

  • Identify and build their target account list based on intent and fit data
  • Reach and nurture key decision-makers with personalized and multi-channel ABM advertising
  • Engage and convert accounts with tailored and relevant website experiences
  • Empower and align sales teams with actionable account intelligence and insights
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How Recotap Works

Recotap provides a single platform that integrates with your existing tech stack, such as your website, CRM, marketing automation, and third-party tools. Recotap uses AI to automate and optimize the entire ABM process, from data collection to campaign execution to measurement. You can use Recotap to:

  • Identify: Recotap helps you to build and manage your target account list based on intent and fit data. Recotap enriches your account data with firmographic, technographic, and behavioral attributes, and identifies the best-fit channels to reach them. Recotap also helps you to segment your accounts based on their stage in the buyer journey, and prioritize them based on their likelihood to convert.
  • Target: Recotap helps you to reach and nurture key decision-makers with personalized and multi-channel ABM advertising. Recotap creates and delivers customized ads to each account and contact, across web, social, email, and mobile channels. Recotap also helps you to optimize your ad spend and performance, by using AI to bid, budget, and target your ads intelligently.
  • Engage: Recotap helps you to engage and convert accounts with tailored and relevant website experiences. Recotap dynamically changes the content, layout, and design of your website, based on the account and contact information, such as industry, role, location, and behavior. Recotap also helps you to capture and qualify leads, by using AI to generate and display personalized offers and CTAs.
  • Convert: Recotap helps you to empower and align your sales teams with actionable account intelligence and insights. Recotap provides a comprehensive dashboard that shows the account activity, engagement, and score, across all channels and touchpoints. Recotap also provides personalized talking points and recommendations for each account and contact, to help your sales reps to close more deals.
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Why Recotap

Recotap is not just another ABM platform. It is a platform that leverages AI to make ABM simple, scalable, and successful. Here are some of the benefits of using Recotap:

  • Easy integration: You can integrate Recotap with your existing tech stack, such as your website, CRM, marketing automation, and third-party tools, with just a few clicks. Recotap provides clear documentation and support to help you get started.
  • Secure and compliant: Recotap follows best-in-class security and compliance practices, such as encryption, anonymization, and GDPR. Recotap also respects the privacy and consent of your accounts and contacts, and only provides data that they have agreed to share.
  • Reliable and scalable: Recotap guarantees 99.99% availability and infinite scalability with its cloud-based infrastructure. Recotap also handles the updates and changes in the source platforms, so you don’t have to worry about breaking your campaigns or losing your data.
  • Normalized and consistent: Recotap provides access to normalized and consistent data from hundreds of sources, through a single platform. You don’t have to deal with different data formats, structures, or definitions. Recotap also ensures that the data is accurate and up-to-date, across all platforms and channels.
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Who Uses Recotap

Recotap is trusted by businesses around the world, from startups to enterprises, who are looking to grow their revenue and ROI with ABM. Some of the use cases that Recotap enables are:

  • Demand generation: You can use Recotap to generate more qualified leads and opportunities, by targeting and engaging your ideal accounts with personalized and relevant campaigns. You can also use Recotap to accelerate your pipeline and shorten your sales cycles, by nurturing and converting your accounts with tailored and timely offers and CTAs.
  • Customer retention: You can use Recotap to retain and grow your existing customers, by targeting and engaging them with personalized and relevant campaigns. You can also use Recotap to cross-sell and upsell your products and services, by identifying and influencing the key decision-makers and stakeholders in each account.
  • Brand awareness: You can use Recotap to increase your brand awareness and reputation, by targeting and engaging your ideal accounts with personalized and relevant campaigns. You can also use Recotap to build trust and loyalty, by delivering consistent and valuable experiences across all channels and touchpoints.
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How to Get Started

If you are interested in using Recotap for your ABM campaigns, you can get a free demo by filling out this form. You can also explore Recotap’s products, features, and use cases on their website. You can also social media LinkedInYoutube for more insights and updates on ABM and B2B marketing.

Recotap is the ultimate ABM platform for B2B marketers. Whether you want to generate more demand, retain more customers, or increase your brand awareness, Recotap can help you run targeted ABM campaigns at scale, with ease and efficiency. Try Recotap today and see the difference for yourself.

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