Raskik: The Fusion Beverage Startup that Offers Healthy and Natural Drinks

Raskik: The Fusion Beverage Startup that Offers Healthy and Natural Drinks – What if you could quench your thirst and nourish your body, by drinking delicious and refreshing beverages, made from natural and sustainable ingredients, using your smartphone or laptop? What if you could choose from a variety of flavors, combinations, and benefits, that suit your taste, mood, and occasion? What if you could join a community of health-conscious and eco-friendly consumers, who share your passion and vision for beverages, and who support and inspire you on your beverage journey?

Raskik

Details of the startup:

  • CITY : Gurugram
  • STATE : Haryana
  • STARTED IN : 2019
  • FOUNDERS : Abhay Parnerkar, Satyajit Ram, Vikas Chawla and Vikas Chawla
  • NUMBER OF INVESTORS : 17
  • LATEST ROUND INVESTMENT : ₹103.67M
  • TOTAL INVESTMENT : ₹205.56M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here

These are some of the questions that Raskik aims to answer with its innovative brand of fusion beverages. Raskik is a website and app that sells fusion beverages that are made from coconut water and fruit juice, and that offer hydration, nutrition, and immunity. Raskik allows you to drink delicious and refreshing beverages, in a simple, smart, and effective way.

Raskik was founded in 2019 by former Coca-Cola employees, Vikas Chawla, Abhay Parnerkar, and Satyajit Ram, who shared a common vision of creating a brand of fusion beverages that use natural and sustainable ingredients, and that are relevant to the Indian lifestyle. Raskik is based in Gurugram, and has secured funding from esteemed investors, such as Venture Catalysts1. Raskik’s mission is to be the leading fusion beverage startup in India, and to disrupt the traditional beverage industry by making it more interactive, inclusive, and impactful.

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How Raskik Works

Raskik works on a simple yet powerful principle: fusion beverages that are made from coconut water and fruit juice. Raskik sells fusion beverages, which are a form of beverage, that are made by blending coconut water and fruit juice, and that offer various health and wellness benefits, such as hydration, nutrition, and immunity. Raskik’s process consists of three main steps: browse, order, and drink.

  • Browse: Raskik helps you to browse the best fusion beverages for your needs, based on various parameters, such as flavor, combination, and benefit. Raskik offers multiple curated beverage options, that are verified and updated by its team of experts, and that are sourced from the best and most ethical local partners. Raskik also offers a network of partners and collaborators, who provide valuable and diverse beverage options, using their expertise, experience, and influence.
  • Order: Raskik helps you to order the fusion beverages that you have chosen, with no hassle, no brokerage, and no hidden charges. Raskik uses a smart and personalized algorithm, that evaluates your order quantity and delivery location, using artificial intelligence and machine learning. Raskik also uses a secure and reliable payment system, that processes your payment amount and currency, using its trusted and verified payment gateway.
  • Drink: Raskik helps you to drink the fusion beverages that you have ordered, with no worries, no interruptions, and no compromises. Raskik offers a seamless and smooth delivery process, that delivers the beverages directly to your doorstep, within hours. Raskik also offers a dedicated and responsive customer support team, that is available 24/7, and that resolves any issues or queries that you may have.
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Raskik’s Products and Services

Raskik has a variety of products and services to cater to different customer segments and markets. Some of the products and services that Raskik offers are:

  • Fusion Beverages: Raskik offers fusion beverages, that provide delicious and refreshing drinks, made from coconut water and fruit juice, and that offer various health and wellness benefits, such as hydration, nutrition, and immunity. Raskik’s fusion beverages are made with natural and sustainable ingredients, such as fresh coconut water and fruit pulp, that are sourced from Jain Farm Fresh Foods, the largest processor of mango in the world2. Raskik’s fusion beverages are also designed with minimalist and subtle packaging, that complement any occasion. Raskik’s fusion beverages are available in three flavors, such as:
    • WYN: A fusion of coconut water and watermelon juice, that offers hydration and antioxidants, and that has a sweet and refreshing taste.
    • OTO: A fusion of coconut water and orange juice, that offers nutrition and vitamin C, and that has a tangy and citrusy taste.
    • EON: A fusion of coconut water and pineapple juice, that offers immunity and bromelain, and that has a tropical and fruity taste.
  • Subscription Plans: Raskik offers subscription plans, that provide convenient and cost-effective access to its fusion beverages, for regular and loyal customers. Raskik’s subscription plans are flexible and customized to suit the needs and preferences of the customers, such as frequency, quantity, and delivery. Raskik’s subscription plans also offer various benefits and rewards, such as discounts, freebies, and referrals. Raskik’s subscription plans are available in three options, such as:
    • Monthly: A subscription plan that provides 30 bottles of fusion beverages, delivered once a month, at a discounted price of ₹1,500* (₹50 per bottle).
    • Weekly: A subscription plan that provides 7 bottles of fusion beverages, delivered once a week, at a discounted price of ₹420* (₹60 per bottle).
    • Daily: A subscription plan that provides 1 bottle of fusion beverage, delivered every day, at a discounted price of ₹70* per bottle.
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Raskik

Raskik’s Impact and Vision

Raskik is not just a brand, but a fusion beverage lover, who creates and sells fusion beverages that are made from coconut water and fruit juice. Raskik’s impact and vision can be summarized by four key words: fusion, beverage, health, and lover.

  • Fusion: Raskik uses fusion as its core value, and as its source of value and differentiation. Raskik recognizes fusion as a powerful and convenient way of providing and accessing beverages, that can benefit both customers and partners, especially in a country like India, where there are many barriers and challenges, such as lack of infrastructure, access, and affordability. Raskik also respects fusion as a personal and flexible form of beverages, that can adapt and customize to the individual needs and preferences of the customers and partners.
  • Beverage: Raskik uses beverage as its core domain, and as its measure of success. Raskik strives to improve the quality and efficiency of beverages, especially in India, where there is a huge demand and supply gap, and where there are many complexities and uncertainties, such as changing customer behavior, taste, and expectations. Raskik’s platform is designed to be user-friendly, attractive, and secure, for both customers and partners. Raskik’s platform is also designed to be engaging, relatable, and impactful, for both customers and partners.
  • Health: Raskik uses health as its ultimate goal, and as its reason for existence. Raskik aims to create and sell the best fusion beverages for the Indian customers, using natural and sustainable ingredients, and offering hydration, nutrition, and immunity. Raskik’s platform enables customers and partners to browse, order, and drink the best fusion beverages, using its browse, order, and drink solutions. Raskik’s platform also enables customers and partners to practice and improve their health and wellness, using its insights, tips, and rewards solutions.
  • Lover: Raskik uses lover as its guiding principle, and as its driver for growth and innovation. Raskik strives to create a community of fusion beverage lovers, who share its passion and vision for beverages, and who support and inspire each other on their beverage journey. Raskik’s platform is designed to be fair, transparent, and unbiased, for both customers and partners. Raskik’s platform is also designed to be collaborative, participatory, and empowering, for both customers and partners.
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Raskik is a brand that sells fusion beverages that are made from coconut water and fruit juice, and that offer hydration, nutrition, and immunity. Raskik allows you to drink delicious and refreshing beverages, in a simple, smart, and effective way.

If you are interested in learning more about Raskik, or trying its products and services, you can visit its website at www.raskik.com, or follow its social media accounts on and Instagram . You can also contact Raskik at hello@raskik.com, or call them at  +91 1800 102 4525 .

Raskik is more than just a brand, it is a fusion beverage lover. Join Raskik today, and drink delicious and refreshing beverages, for yourself and for others. 🍹

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