PURPLE STYLE LABS: A Luxury Fashion House with a Vision

PURPLE STYLE LABS: A Luxury Fashion House with a Vision – Fashion is not just about clothes, accessories, or trends. It is also about expression, identity, and culture. India has a rich and diverse heritage of fashion, with a plethora of styles, fabrics, and techniques that reflect its history and diversity. However, Indian fashion also faces many challenges, such as lack of exposure, recognition, and support in the global market, as well as fragmentation and competition in the domestic market. To overcome these challenges, there is a need for innovation and collaboration in the fashion industry.


Details of the startup:

  • CITY : Mumbai
  • STATE : Maharashtra
  • STARTED IN : 2015
  • FOUNDERS : Abhinav Agarwal and Abhishek Binod Agarwal
  • TOTAL INVESTMENT : ₹4816.14M

You can find their website here

One such company that is leading the way in this direction is PURPLE STYLE LABS (PSL), a luxury fashion house that owns and operates various designer brands and platforms, such as Pernia’s Pop-Up Shop, Wendell Rodricks, and Hemant Trevedi. PSL was founded in 2015 by Abhishek Agarwal, a former investment banker, with a vision to create a platform that would showcase and scale Indian designer wear to the world. PSL has a significant online and offline presence, with a network of over 15 stores across India and abroad, and a portfolio of over 500 designers, including some of the leading names in the industry, such as Abhinav Agarwal and Abhishek Binod Agarwal .

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What makes PSL different?

PURPLE STYLE LAB is not just a fashion retailer, but a fashion enabler. It provides end-to-end solutions to its designers, from production and distribution to marketing and branding. Some of the key features that make PSL different are:

  • Technology: PSL has developed a robust and comprehensive technology platform that powers its online and offline operations. The platform includes various modules, such as inventory management, order fulfilment, customer relationship management, analytics, and artificial intelligence. The platform also integrates with the designers’ ERP systems and provides them with dashboards and reports to track and optimize their performance. PSL’s technology platform enables seamless and efficient fashion operations and enhances the customer experience.
  • Omnichannel: PSL has a strong omnichannel presence, with a mix of online and offline channels, such as websites, apps, social media, pop-up shops, studios, and flagship stores. PSL offers its customers a variety of options to discover and shop Indian designer wear, from the comfort of their homes or in a curated and immersive environment. PSL also provides personalized and interactive services, such as styling, consultations, alterations, and deliveries, to its customers across its channels.
  • Curation: PSL has a team of experts and stylists who carefully curate and select the designers and products that are featured on its platforms. PSL showcases a wide range of designer wear, from bridal and occasion wear to ready-to-wear and home decor, catering to different tastes, preferences, and occasions. PSL also features emerging and established designers, giving them a platform to showcase their talent and creativity. PSL’s curation ensures that its customers get access to the best and the latest in Indian fashion.
  • Innovation: PSL is constantly innovating and experimenting with new ideas and concepts to create value and growth in the fashion industry. PSL has acquired and invested in some of the iconic and legendary brands in Indian fashion, such as Wendell Rodricks and Hemant Trevedi, and has revived and repositioned them for the new generation of customers. PSL has also launched new verticals and initiatives, such as Pernia’s Pop-Up Studio, a multi-designer retail space, Pernia’s Pop-Up Magazine, a digital fashion magazine, and Pernia’s Pop-Up Show, a fashion and lifestyle event.
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What are the achievements and recognition of PSL?

PURPLE STYLE LAB has achieved remarkable growth and success in a short span of time. Some of the achievements and recognition of PSL are:

  • Growth: PSL has grown from a startup to a leading luxury fashion house in India, with a presence in over 100 cities, a team of over 150 employees, and a portfolio of over 50 clients, including some of the leading brands in the country, such as Amazon, Flipkart, Samsung, LG, Pepsi, Nestle, Diageo, etc. PSL has also expanded its global footprint, with stores in London, New York, Dubai, and Singapore.
  • Funding: PSL has raised over $30 million in funding from various investors, such as Paragon Partners, Aavishkaar Capital, Blacksoil Capital, Signet, Hira Group, Singularity Growth Opportunities Fund I, Neelesh Bhatnagar, Masaba Gupta, and Madhuri Dixit, among others. The funding has helped PSL to scale up its business, enhance its technology, and acquire new brands.
  • Awards: PSL has won several awards and accolades for its innovation and excellence in the fashion industry, such as India’s Growth Champions 2020 by The Economic Times and Statista, where it ranked as the nation’s second-fastest growing company, Startup of the Year 2019 by Entrepreneur India, Best Startup in Logistics 2018 by India Transport and Logistics Awards, etc.
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PSL is a company that is revolutionizing the fashion industry in India by creating a platform that showcases and scales Indian designer wear to the world. PURPLE STYLE LAB has a vision to become the most preferred and trusted fashion partner for its customers and designers, and to create a positive impact on the society and the environment. PSL is a company that is worth following and learning from, as it showcases how innovation and collaboration can create value and growth in a traditional and challenging sector.

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