PocketAces: The Digital Entertainment Company that Captivates India

PocketAces: The Digital Entertainment Company that Captivates India – What if you could watch and enjoy the best digital entertainment content, from anywhere, using your smartphone or laptop? What if you could access the most engaging and relatable content, across various genres, formats, and platforms, for any mood, interest, and occasion? What if you could join a community of millions of fans, creators, and influencers, who share your passion and vision for entertainment, and who support and inspire you on your entertainment journey?

PocketAces

Details of the startup:

  • CITY : Mumbai
  • STATE : Maharashtra
  • STARTED IN : 2013
  • FOUNDERS : Aditi Shrivastava, Anirudh Pandita, Ashwin Suresh and Kunal Lakhara
  • NUMBER OF INVESTORS : 7
  • LATEST ROUND INVESTMENT : ₹50.00M
  • TOTAL INVESTMENT : ₹1463.60M
  •   TOTAL SECURED LOANS AVAILED : ₹100.00M

You can find their website here

These are some of the questions that PocketAces aims to answer with its innovative platform for digital entertainment. PocketAces is a website and app that provides digital entertainment content for the Indian audience, such as short videos, web series, food and lifestyle videos, and live and interactive esports. PocketAces allows you to watch and enjoy the best digital entertainment content, in a simple, smart, and effective way.

PocketAces was founded in 2013 by Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, who shared a common vision of creating a platform that caters to the needs and preferences of the Indian millennials and Gen Z. PocketAces is based in Mumbai, and has secured funding from esteemed investors, such as Sequoia Capital, 3one4 Capital, and North Base Media. PocketAces’s mission is to be the leading digital entertainment company in India, and to disrupt the traditional media industry by making it more interactive, inclusive, and impactful.

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How PocketAces Works

PocketAces works on a simple yet powerful principle: digital entertainment content for the Indian audience. PocketAces provides digital entertainment content, which are a form of online media, where content is created and distributed by a team of professional and passionate creators, using various technologies, such as artificial intelligence, machine learning, and big data. PocketAces’s process consists of three main steps: create, distribute, and monetize.

  • Create: PocketAces creates content, that covers various genres, formats, and platforms, that are relevant and appealing to the Indian audience. PocketAces operates four socially distributed content channels: FilterCopy (short videos), Dice Media (web series), Gobble (food and lifestyle videos), and Nutshell (curiosity-driven videos). PocketAces also operates a direct-to-consumer platform: Loco (live and interactive esports app). PocketAces uses a team of professional and passionate content creators, writers, directors, actors, and editors, who produce high-quality and engaging content, using original and authentic stories, data, and perspectives.
  • Distribute: PocketAces distributes content, that suits the audience’s taste, mood, and interest, using its website and app. PocketAces uses a user-friendly and attractive interface, that displays the content in a visual and interactive way, using images, videos, and animations. PocketAces also uses a smart and personalized algorithm, that recommends the content based on the audience’s preferences, behavior, and feedback, using artificial intelligence and machine learning. PocketAces also allows the audience to search and filter the content by popularity, category, genre, and platform, using its advanced and intuitive features.
  • Monetize: PocketAces monetizes content, and the audience’s attention, using various revenue streams, such as advertising, sponsorship, subscription, and merchandising. PocketAces offers a variety of advertising and sponsorship options, that provide value and visibility to the brands, and that are integrated and aligned with the content and the audience. PocketAces also offers a subscription option, that provides exclusive and premium content and features to the audience, and that generates recurring and loyal revenue. PocketAces also offers a merchandising option, that provides branded and customized products and services to the audience, and that creates a strong and lasting connection.
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PocketAces’s Products and Services

PocketAces has a variety of products and services to cater to different customer segments and markets. Some of the products and services that PocketAces offers are:

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PocketAces’s Impact and Vision

PocketAces is not just a platform, but a culture creator, that aims to captivate and influence the Indian audience, by providing digital entertainment content. PocketAces’s impact and vision can be summarized by four key words: digital, entertainment, content, and community.

  • Digital: PocketAces uses digital as its core domain, and as its source of value and differentiation. PocketAces recognizes digital as a powerful and convenient way of creating and distributing content, that can reach and benefit a large and diverse audience, especially in a country like India, where there are many barriers and challenges, such as lack of infrastructure, access, and affordability. PocketAces also respects digital as a personal and flexible form of content, that can adapt and customize to the individual needs and preferences of the audience and the creators.
  • Entertainment: PocketAces uses entertainment as its core product, and as its measure of success. PocketAces strives to improve the quality and efficiency of entertainment, especially in India, where there is a huge demand and supply gap, and where there are many complexities and uncertainties, such as changing audience behavior, taste, and expectations. PocketAces’s platform is designed to be user-friendly, attractive, and secure, for both audience and creators. PocketAces’s platform is also designed to be engaging, relatable, and impactful, for both audience and creators.
  • Content: PocketAces uses content as its ultimate goal, and as its reason for existence. PocketAces aims to create and distribute the best content for the Indian audience, across various genres, formats, and platforms, using its channels and app. PocketAces’s platform enables audience and creators to watch and enjoy the content, using its create, distribute, and monetize solutions. PocketAces’s platform also enables audience and creators to interact and collaborate, using its features, such as chat, notifications, and reports.
  • Community: PocketAces uses community as its guiding principle, and as its driver for growth and innovation. PocketAces strives to create a community of millions of fans, creators, and influencers, who share its passion and vision for entertainment, and who support and inspire each other on their entertainment journey. PocketAces’s platform is designed to be fair, transparent, and unbiased, for both audience and creators. PocketAces’s platform is also designed to be collaborative, participatory, and empowering, for both audience and creators.
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PocketAces is a platform that provides digital entertainment content for the Indian audience, such as short videos, web series, food and lifestyle videos, and live and interactive esports. PocketAces allows you to watch and enjoy the best digital entertainment content, in a simple, smart, and effective way.

If you are interested in learning more about PocketAces, or trying its products and services, you can visit its website at www.pocketaces.in, or follow its social media accounts on LinkedIn , Instagram and Youtube. You can also contact PocketAces at pocketaces@pocketaces.in, or call them at +91 96541 45064.

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