Phyllo: The Universal API for Creator Data

Phyllo: The Universal API for Creator Data – If you are building an app or a service for the influencer marketing or the creator economy, you know how challenging it is to access and manage creator data across multiple social platforms. You have to deal with different APIs, authentication methods, data formats, rate limits, and updates. Not to mention the security and privacy issues that come with handling sensitive data.


Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2021
  • FOUNDERS : Achintya Gupta, Akhil Bhiwal and Mohit Kumar
  • TOTAL INVESTMENT : ₹1408.26M

You can find their website here.

That’s where Phyllo comes in. Phyllo is a data gateway that connects with every creator platform, maintains a live data feed to the systems used by these platforms, and provides a normalized data set so that you can use creator data in a simple yet impactful way.

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How Phyllo Works

Phyllo provides a single API that allows you to access creator data from over 100 social platforms, including LinkedInInstagram, and more. You can use Phyllo to:

  • Find and onboard verified creators
  • Understand their fan demographics
  • Analyse their profile and reputation data
  • Monitor multiple content types
  • Track their content performance
  • Measure campaign ROI
  • Enable creators to build their own showcase pages
  • Access social analytics
  • Publish promotional content
  • Identify top fans
  • Provide financial services
  • Perform social identity verification

All you need to do is integrate Phyllo’s SDK in your app or web platform, and prompt creators to connect their accounts to the platforms of their choice. Phyllo will handle the rest, from authentication to data retrieval to data normalization. You can then access the creator-consented data through Phyllo’s API, and use it to power your app or service.

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Why Phyllo

Phyllo is not just another data aggregator. It is a data gateway that empowers developers and creators to meet their full potential. Here are some of the benefits of using Phyllo:

  • Easy integration: You can integrate Phyllo’s SDK and API across iOS, React Native, Android, Flutter, and Web with just a few lines of code. Phyllo provides clear documentation and examples to help you get started.
  • Secure and compliant: Phyllo follows best-in-class security and compliance practices, such as encryption, anonymization, and GDPR. Phyllo also respects the privacy and consent of creators, and only provides data that they have agreed to share.
  • Reliable and scalable: Phyllo guarantees 99.99% availability and infinite scalability with its distributed infrastructure. Phyllo also handles the updates and changes in the source platforms, so you don’t have to worry about breaking your app or service.
  • Normalized and consistent: Phyllo provides access to normalized data from hundreds of sources through a single API. You don’t have to deal with different data formats, structures, or definitions. Phyllo also ensures that the data is consistent and accurate across platforms.
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Who Uses Phyllo

Phyllo is trusted by businesses around the world, from influencer marketing platforms to creator tools to creator fintech to social KYC. Some of the use cases that Phyllo enables are:

  • Influencer marketing: You can build a robust influencer marketing platform where you can onboard verified creators, track content performance, and measure campaign ROI seamlessly. Phyllo’s complete product suite is tailor-made for connecting with the right influencers and getting the most out of brand campaigns.
  • Creator tools: You can enable creators to build their own showcase pages, access social analytics, publish promotional content, and identify top fans with Phyllo’s read and write APIs. You can also help creators monetize their content and audience with Phyllo’s payment and subscription APIs.
  • Creator fintech: You can provide financial services to the creator economy by getting access to verified income data of creators across multiple social platforms. You can also offer credit, insurance, and investment products to creators based on their social data.
  • Social KYC: You can perform advanced social identity verification of users across a host of industries, such as dating and matrimony, travel, recruitment, financial services, and more. You can also use Phyllo’s reputation and trust score APIs to assess the risk and fraud potential of users.
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How to Get Started

If you are interested in using Phyllo for your app or service, you can get a free demo by filling out this form. You can also explore Phyllo’s products, features, and use cases on their website. You can also read their information for more insights and updates on the creator economy.

Phyllo is the ultimate data gateway for the creator economy. Whether you are an influencer marketing platform, a creator tool, a creator fintech, or a social KYC service, Phyllo can help you access and leverage creator data in a fast, secure, and simple way. Try Phyllo today and see the difference for yourself.

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