peAR Technologies: A Startup that Brings Food to Life with Augmented Reality

peAR Technologies: A Startup that Brings Food to Life with Augmented Reality – Food is not just a necessity, but also a pleasure. We eat with our eyes first, and then with our mouth. That is why we often look at the menu pictures or online reviews before ordering food from a restaurant. But what if we could see the food in 3D, right in front of us, before placing an order? That is the vision of peAR Technologies, a startup that uses augmented reality (AR) to create a digital menu for restaurants. peAR Technologies aims to enhance the customer experience and satisfaction, as well as increase the restaurant revenue and efficiency.

peAR Technologies

Details of the startup:

  • CITY : Mumbai
  • STATE : Maharashtra
  • STARTED IN : 2019
  • FOUNDERS : Dharmin Ashwin Vora, Dhruvesh Pritesh Mehta, Parth Ashwin Vora and Varun Shah

You can find their website here

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What is peAR Technologies?

peAR Technologies is a Mumbai-based startup that was founded in 2019 by Dharmin Vora, Dhruvesh Mehta, and Parth Vora, three IIT Delhi alumni who share a passion for food and technology. The startup has developed an app called peAR, which allows users to scan a QR code at a restaurant and see the food in 3D on their smartphone screen. The app also enables users to place an order and avail discounts from the restaurant. The app is available for both Android and iOS devices.

peAR Technologies works on a B2B2C model, where it partners with restaurants and provides them with a 3D digital menu. The startup charges a monthly subscription fee from the restaurants, and also takes a commission from the orders placed through the app. The startup also provides software development kits (SDKs) to food-tech companies, such as Zomato, Swiggy, UberEats, and Dineout, to integrate the 3D menu feature in their platforms.

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How does peAR Technologies work?

peAR Technologies uses a combination of artificial intelligence (AI) and computer vision to create realistic and high-definition 3D models of food items. The startup uses a proprietary technology to capture multiple images of each food item from different angles and lighting conditions, and then stitch them together to form a 3D model. The startup also adds texture, color, and animation to the 3D model to make it look more appealing and appetizing.

On the user side, peAR Technologies provides an app that allows users to view the 3D menu of a restaurant by scanning a QR code. The app uses the smartphone camera and AR technology to overlay the 3D model of the food item on the user’s screen. The user can also rotate, zoom, and interact with the 3D model to get a better view of the food item. The app also provides information about the ingredients, calories, price, and reviews of the food item. The user can then place an order and pay through the app, and also get discounts and rewards from the restaurant.

What are the benefits of peAR Technologies?

peAR Technologies claims to offer multiple benefits to both the restaurants and the customers, such as:

  • For the restaurants, peAR Technologies helps them to attract and retain customers by providing them with a unique and engaging dining experience. The startup also helps them to increase their sales, revenue, and profitability by showcasing their food items in a more appealing and realistic way, and by offering discounts and incentives to the customers. The startup also helps them to reduce their operational costs, such as printing and updating menus, and to optimize their inventory and supply chain management.
  • For the customers, peAR Technologies offers them a revolutionary and convenient way of ordering food from a restaurant. The startup enables them to see the food in 3D before ordering, and to make informed and personalized choices based on their preferences and dietary requirements. The startup also enables them to order and pay online, and to get their food delivered quickly and safely. The startup also ensures that the customers get the best quality and price for their food, as they are sourced directly from the restaurants.
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What are the achievements of peAR Technologies?

peAR Technologies has achieved several milestones since its inception, such as:

  • It has partnered with more than 1000 restaurants across 10 cities in India.
  • It has launched its own consumer app, which has reached more than 1 million downloads and has a rating of 4.5 out of 5 on both Google Play Store and App Store.
  • It has raised $507,940 in seed funding from investors like 1Crowd, The Chennai Angels, and Inflection Point Ventures.
  • It has won several awards and recognitions, such as the Top 10 Fintech Startups in India by NASSCOM, the Top 50 Emerging Startups in India by YourStory, and the Top 10 Startups in India by Startup Grind.
  • It has been featured in various media outlets, such as The Economic Times, Business Standard, Inc42, and Entrepreneur.

How to Contact  peAR Technologies?

If you have any queries, feedback, or complaints regarding peAR Technologies, you can contact them through the following ways:

  • Call them on their toll-free number: 088791 36904
  • Email them at:
  •  Follow them on their : LinkedInInstagramYoutube
  • Visit their office at: Bhavans Road, Mumbai, India, Maharashtra.
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What are the future plans of peAR Technologies?

peAR Technologies has a vision of becoming the global leader in the AR food-tech space. It aims to achieve this by:

  • Expanding its product portfolio, by adding more food categories, such as desserts, beverages, and snacks, and more features, such as voice and gesture control, and social sharing.
  • Expanding its brand partnerships, by collaborating with more restaurants, food-tech companies, and data providers, to offer users more options and opportunities.
  • Expanding its geographical presence, by reaching out to more users across India and abroad, especially in the US, UK, and UAE, where the demand and awareness of AR food-tech are high.
  • Launching more innovative features and services, such as online payments, credit facilities, and loyalty programs, to enhance the user experience and engagement.

peAR Technologies is a startup that is disrupting the food-tech industry by using AR to create a 3D digital menu for restaurants. It is creating a platform that is engaging, convenient, and informative for both the restaurants and the customers. It is also contributing to the growth and development of the food-tech industry and the economy. peAR Technologies is a startup to watch out for, as it is poised to become the next big thing in the AR food-tech space.

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