Paralleldots: Revolutionizing Retail Execution with AI-Powered Shelf Monitoring

Paralleldots: Revolutionizing Retail Execution with AI-Powered Shelf Monitoring – In the fast-paced world of consumer packaged goods (CPG), brands are constantly looking for ways to gain a competitive edge. One critical area where brands can improve their performance is in-store execution. In-store execution refers to the activities that ensure products are on shelves, properly priced, and effectively displayed.

Traditionally, in-store execution has been a manual and time-consuming process. However, Paralleldots is changing the game with its AI-powered ShelfWatch solution.


Details of the startup:

  • CITY : Gurugram
  • STATE : Haryana
  • STARTED IN : 2017
  • FOUNDERS : Angam Parashar and Muktabh Mayank

You can find their website here

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ShelfWatch: Using Computer Vision to Gain Retail Insights

ShelfWatch is a retail execution solution that uses computer vision to analyze images of retail shelf displays. This innovative technology allows CPG brands to track a number of key metrics, including:

  • On-Shelf Availability (OSA): ShelfWatch can accurately track whether your products are on shelves and in stock.
  • Planogram Compliance: ShelfWatch can ensure that your products are displayed according to your planogram, which is a blueprint for how products should be arranged on shelves.
  • Pricing Accuracy: ShelfWatch can verify that your products are priced correctly.
  • Competitor Visibility: ShelfWatch can track the visibility of your competitors’ products on shelves.

Benefits of Using ShelfWatch for CPG Brands

There are many benefits to using ShelfWatch for CPG brands, including:

  • Improved In-Store Execution: ShelfWatch can help you to improve your in-store execution by providing real-time insights into what’s happening on shelves.
  • Increased Sales: By ensuring that your products are on shelves, priced correctly, and displayed effectively, ShelfWatch can help you to increase sales.
  • Reduced Costs: ShelfWatch can help you to reduce costs by identifying areas where you can improve your in-store execution.
  • Enhanced Brand Visibility: ShelfWatch can help you to improve brand visibility by ensuring that your products are displayed prominently on shelves.
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How ShelfWatch Works

ShelfWatch is a cloud-based solution that is easy to use. Here’s a general overview of how ShelfWatch works:

  1. Retailers collect shelf data: Retailers collect shelf data by taking pictures of their shelves using the ShelfWatch mobile app.
  2. Images are uploaded to the cloud: The images are uploaded to the cloud, where they are analyzed by Paralleldots’s AI engine.
  3. AI analyzes shelf data: Paralleldots’s AI engine analyzes the images to extract key insights, such as OSA, planogram compliance, pricing accuracy, and competitor visibility.
  4. Brands receive real-time reports: Brands receive real-time reports that provide them with insights into their in-store execution.

How to Contact  Paralleldots ?

If you have any queries, feedback, or complaints regarding Paralleldots , you can contact them through the following ways:

  • Call them on their toll-free number: -124428464
  • Email them at:
  •  Follow them on their : Play StoreLinkedIn
  • Visit their office at: 506-520, Ocus Quantum, Sector 51, Gurugram, Samaspur, Haryana 122018.
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The Future of Retail Execution with Paralleldots

Paralleldots is at the forefront of a revolution in retail execution. With its AI-powered ShelfWatch solution, Paralleldots is helping CPG brands to gain valuable insights into what’s happening on shelves. This information can be used to improve in-store execution, increase sales, and reduce costs.

If you’re a CPG brand looking to improve your in-store execution, then Paralleldots’s ShelfWatch solution is a must-consider.

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