MoEngage: How to Engage Your Customers with AI and Omnichannel Experiences

MoEngage: How to Engage Your Customers with AI and Omnichannel Experiences – Customer engagement is the key to success for any consumer brand, especially in the digital era. Customer engagement is the process of creating and maintaining meaningful interactions and relationships with your customers, across various touchpoints and channels. Customer engagement can help you increase customer loyalty, retention, satisfaction, and revenue.

However, customer engagement is not easy, especially when you have to deal with millions of customers, who have different preferences, behaviors, and expectations. You have to understand who your customers are, what they want, and how they feel. You have to personalize and optimize your messages and offers, and deliver them at the right time and on the right channel. You have to measure and analyze the impact and effectiveness of your customer engagement strategies, and continuously improve them.

MoEngage

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2014
  • FOUNDERS : Kammara Yashwanth Kumar and Raviteja Dodda
  • NUMBER OF INVESTORS : 16
  • LATEST ROUND INVESTMENT : ₹5977.50M
  • TOTAL INVESTMENT : ₹14183.22M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here

That’s why you need MoEngage. MoEngage is an insights-led customer engagement platform that helps you engage your customers with AI and omnichannel experiences. MoEngage is trusted by over 1,200 global consumer brands, such as Samsung, Flipkart, Nestle, Domino’s, and more. MoEngage helps you understand, interact, and engage with your customers, across multiple channels, such as email, SMS, push, in-app, web, and WhatsApp. MoEngage also helps you optimize your customer engagement campaigns, with AI-powered analytics and recommendations.

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Features and Benefits

MoEngage offers a comprehensive and innovative customer engagement solution that covers every aspect of the customer journey, from acquisition to retention. Some of the key features and benefits of MoEngage are:

  • Customer Insights and Analytics: MoEngage helps you understand your customers, by providing you with rich and actionable insights and analytics. MoEngage collects and analyzes customer data, such as demographics, behavior, preferences, feedback, and sentiment. MoEngage also segments your customers, based on various attributes and criteria, and creates dynamic and personalized customer profiles. MoEngage also helps you track and measure the performance and impact of your customer engagement campaigns, and provides you with reports and dashboards.
  • Omnichannel Communication: MoEngage helps you communicate with your customers, by providing you with a powerful and flexible omnichannel communication platform. MoEngage enables you to create and send personalized and relevant messages and offers, across multiple channels, such as email, SMS, push, in-app, web, and WhatsApp. MoEngage also helps you automate and orchestrate your customer communication, based on various triggers and rules, and deliver them at the optimal time and frequency.
  • Customer Journey Orchestration: MoEngage helps you engage your customers, by providing you with a smart and intuitive customer journey orchestration tool. MoEngage helps you design and execute customer journeys, that guide your customers through various stages and goals, such as onboarding, activation, retention, upsell, cross-sell, and win-back. MoEngage also helps you personalize and contextualize your customer journeys, based on various factors, such as customer behavior, preferences, and feedback.
  • AI-Powered Campaign Optimization: MoEngage helps you optimize your customer engagement campaigns, by providing you with an AI-powered campaign optimization engine. MoEngage helps you test and compare various versions and variants of your campaigns, and find the best performing ones. MoEngage also helps you optimize various aspects of your campaigns, such as content, timing, frequency, and channel, and find the optimal combination for each customer segment and profile.
  • Website Personalization: MoEngage helps you personalize your website, by providing you with a website personalization tool. MoEngage helps you create and display personalized and dynamic content, banners, pop-ups, and widgets, on your website, based on various factors, such as customer behavior, preferences, and feedback. MoEngage also helps you increase your website conversions, by providing you with various features, such as exit intent, cart abandonment, lead capture, and more.
  • Real-time Transactional Alerts: MoEngage helps you send real-time transactional alerts, by providing you with a real-time transactional alert tool. MoEngage helps you build, manage, and send transactional alerts, such as order confirmation, shipping notification, payment reminder, and more, through a single API. MoEngage also helps you ensure the deliverability and reliability of your transactional alerts, by providing you with various features, such as fallback mechanism, retry logic, and delivery reports.
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Success Stories and Recognition

MoEngage has successfully and responsibly delivered its platform to various customers and clients, across various industries and domains. Some of these are:

  • Samsung: Samsung, one of the world’s leading consumer electronics brands, used MoEngage to increase its customer engagement and retention, by creating personalized and omnichannel customer journeys. Samsung used MoEngage to segment its customers, based on their device usage, app behavior, and preferences, and send them relevant and timely messages and offers, across email, push, and in-app channels. Samsung also used MoEngage to optimize its customer engagement campaigns, by testing and comparing various versions and variants, and finding the best performing ones. As a result, Samsung achieved a 3X increase in customer retention, a 2X increase in customer lifetime value, and a 50% reduction in customer churn.
  • Flipkart: Flipkart, one of India’s leading e-commerce platforms, used MoEngage to increase its customer loyalty and revenue, by creating personalized and omnichannel customer experiences. Flipkart used MoEngage to understand its customers, based on their purchase history, browsing behavior, and feedback, and send them personalized and relevant messages and offers, across email, SMS, push, and web channels. Flipkart also used MoEngage to automate and orchestrate its customer communication, based on various triggers and rules, such as cart abandonment, price drop, product recommendation, and more. As a result, Flipkart achieved a 25% increase in customer loyalty, a 15% increase in customer revenue, and a 10% increase in customer satisfaction.
  • Nestle: Nestle, one of the world’s leading food and beverage brands, used MoEngage to increase its customer acquisition and activation, by creating personalized and omnichannel customer onboarding. Nestle used MoEngage to segment its customers, based on their demographics, location, and preferences, and send them personalized and relevant messages and offers, across email, SMS, push, and WhatsApp channels. Nestle also used MoEngage to design and execute customer journeys, that guided its customers through various stages and goals, such as registration, verification, profile completion, and first purchase. As a result, Nestle achieved a 30% increase in customer acquisition, a 20% increase in customer activation, and a 15% increase in customer retention.

MoEngage has also received several awards and recognition for its innovation and impact, such as:

  • Top 10 Fintech Startups in India by Startup India Initiative in 2020
  • Top 50 Emerging Startups in India by NASSCOM in 2020
  • Top 10 Credit Platforms by Capterra in 2020
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MoEngage is a platform that provides insights-led customer engagement for consumer brands, using AI and omnichannel experiences. MoEngage helps you understand, interact, and engage with your customers, across multiple channels, such as email, SMS, push, in-app, web, and WhatsApp. MoEngage also helps you optimize your customer engagement campaigns, with AI-powered analytics and recommendations.

MoEngage is one of the global elite in the field of customer engagement, and India’s largest digital customer engagement platform. MoEngage has successfully and responsibly delivered its platform to various customers and clients, across various industries and domains. MoEngage has also received several awards and recognition for its innovation and impact.

If you are interested in learning more about MoEngage and its platform, you can visit their website or follow them on social media such as LinkedIn , , Youtube. You can also contact them at info@moengage.com or call them at  (080) 41219246 . MoEngage is always looking for partners, distributors, and customers who share their vision and mission of engaging customers with AI and omnichannel experiences.

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