mirrAR: How They Are Enhancing Online Shopping with AR and AI Solutions

mirrAR is a platform that offers AR and AI solutions for online shopping, such as virtual try-ons, brand storytelling, and product experimentation. It works with various industries, such as jewelry, fashion, and beauty, and integrates with e-commerce websites, mobile apps, and in-store mirrors. In this article, we will explore how mirrAR is creating value for customers and businesses alike.


Details of the startup:

  • CITY : Delhi
  • STATE : Delhi
  • STARTED IN : 2015
  • FOUNDERS : Akhil Tolani, Meghna Saraogi and Madhav Raj Saraogi

You can find their website here.

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About mirrAR

mirrAR was founded in 2015 by Meghna Saraogi, an alumna of NIFT Delhi. She realized the need for a better way of shopping online, especially for products that require a physical fit and look. She decided to use her design skills and passion for technology to create a platform that would enable customers to try products virtually from anywhere and everywhere.

mirrAR has developed a patent-pending technology that uses AR and AI to provide realistic and interactive virtual try-ons. It allows customers to see how products look on them in real-time, using their own device camera or a smart mirror. It also allows customers to customize and personalize their products, such as changing colors, styles, and sizes.

mirrAR is a recognized startup by the Startup India Initiative by the DPIIT, Govt of India. It has a network of over 150 clients across India and abroad, including leading brands such as Tanishq, Senco, Caratlane, and more. It has served over 10 million customers, who have tried over 100 million products using mirrAR.

mirrAR aims to provide a seamless and engaging online shopping experience to its customers. It allows them to discover and connect with their favorite brands, access and share relevant content and reviews, participate and host live shopping sessions, find and offer referrals and discounts, and more.

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Their Features

mirrAR offers a variety of features for different online shopping scenarios and preferences. Some of their features are:

  • Virtual Try-On: This is a feature that allows customers to try products virtually on themselves using their device camera or a smart mirror. It supports various categories of products, such as jewelry, eyewear, makeup, apparel, and more. It also supports various modes of try-on, such as face, hand, body, and space.
  • Brand Storytelling: This is a feature that allows customers to learn more about the brand and its products through immersive and interactive content. It includes stories, videos, podcasts, blogs, quizzes, and more. It also allows customers to share their feedback and opinions with the brand and other customers.
  • Product Experimentation: This is a feature that allows customers to experiment with different aspects of the products, such as colors, styles, sizes, and combinations. It also allows customers to compare and contrast different products and options. It also allows customers to create and save their own collections and wishlists.

Their Benefits

mirrAR provides many benefits to its customers and businesses, such as:

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mirrAR is a platform that is enhancing online shopping with AR and AI solutions. It is helping customers to try products virtually from anywhere and everywhere. It is also helping businesses to grow their sales, conversions, and retention. mirrAR is truly a leader in the field of online shopping technology.

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