Minko: The Platform for Embedded Credit and Payment Solutions for the FMCG and Pharmaceutical Supply Chain

 Minko: The Platform for Embedded Credit and Payment Solutions for the FMCG and Pharmaceutical Supply Chain – The FMCG and pharmaceutical industries are among the largest and fastest-growing sectors in India, with a huge potential for growth and innovation. However, these industries also face some common challenges, such as:

– Working capital shortage: The FMCG and pharmaceutical supply chain involves multiple stakeholders, such as manufacturers, distributors, wholesalers, and retailers, who often have to deal with delayed or irregular payments, high interest rates, and limited access to credit.
– Distribution inefficiency: The FMCG and pharmaceutical distribution network is fragmented and complex, with multiple intermediaries and layers, resulting in high operational costs, low visibility, and poor service quality.
– Customer retention: The FMCG and pharmaceutical market is highly competitive and dynamic, with changing customer preferences, demands, and expectations, requiring constant innovation and differentiation.

How can these challenges be overcome and how can the FMCG and pharmaceutical supply chain be transformed and optimized? The answer is Minko, a platform that provides embedded credit and payment solutions for the FMCG and pharmaceutical supply chain.

Minko

Details of the startup:

  • CITY : Goa
  • STATE : Goa
  • STARTED IN : 2017
  • FOUNDERS : Sanket Shendure and Sanmati Shendure
  • NUMBER OF INVESTORS : 17
  • LATEST ROUND INVESTMENT : ₹113.10M
  • TOTAL INVESTMENT : ₹132.95M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here

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 What is Minko?

Minko is a platform that enables B2B buy now, pay later (BNPL) and credit line financing for the FMCG and pharmaceutical supply chain. Minko connects manufacturers, distributors, wholesalers, and retailers on a single platform and offers them short-term credit and payment solutions that are customized, flexible, and convenient. Minko aims to solve the complex financial issues of the FMCG and pharmaceutical supply chain, such as:

  1.  Unlocking working capital: Minko provides instant and interest-free credit to the downstream supply chain, allowing them to purchase more products and increase their sales. Minko also ensures timely and hassle-free payments to the upstream supply chain, improving their cash flow and reducing their credit risk.
  2.  Streamlining distribution: Minko simplifies and automates the distribution process, by integrating invoices, payments, and credit on a single platform. Minko also provides real-time data and analytics, enabling better visibility and control over the supply chain performance and efficiency.
  3. Enhancing customer loyalty: Minko helps to build long-term and trust-based relationships between the supply chain partners, by offering them value-added services, such as rewards, incentives, discounts, and referrals. Minko also helps to attract and retain more customers, by offering them competitive and differentiated products and services.
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 How does Minko work?

Minko works in four steps:

  • Onboard: Minko onboards various FMCG and pharmaceutical manufacturers, distributors, wholesalers, and retailers on its mobile app, and verifies their identity and eligibility for credit and payment services.
  •  Transact: Minko enables seamless and secure transactions between the supply chain partners, by allowing them to place orders, generate invoices, and make payments through the app. Minko also offers credit and BNPL options to the buyers, based on their credit score and purchase history.
  • Track: Minko allows the supply chain partners to track their transactions, payments, and credit status, through the app. Minko also provides them with customized dashboards, reports, and insights, to help them monitor and optimize their supply chain performance and efficiency.
  • Grow: Minko helps the supply chain partners to grow their business, by providing them with various benefits, such as rewards, incentives, discounts, and referrals. Minko also helps them to access new markets, customers, and opportunities, by connecting them with a large and diverse network of FMCG and pharmaceutical brands and partners.
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  Why choose Minko?

Minko offers many benefits that make it the best choice for the FMCG and pharmaceutical supply chain. Some of them are:

  • No platform fee: Minko does not charge any platform fee from the supply chain partners, and offers them free and unlimited access to its credit and payment services.
  •  Dedicated support: Minko provides them with a dedicated account manager, who guides them through the entire process of onboarding, transacting, tracking, and growing with Minko. Minko also provides them with 24/7 customer support, for any queries or issues.
  • Global reach: Minko has a global network of FMCG and pharmaceutical brands and partners, who can support and collaborate with the supply chain partners. Minko also supports multiple currencies and payment modes, making it easy and convenient for cross-border transactions.
  •  Verified partners: Minko verifies every partner before they join the platform, ensuring that they are genuine and reliable. Minko also ensures that every transaction is secure and compliant, with the highest standards of data protection and privacy.
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  How to contact Minko?

If you are interested in joining or supporting Minko, you can visit their website or contact them at info@minko.app. You can also call them at  1800 103 6286 or chat with them on WhatsApp. You can also follow them on LinkedInand Instagram, for the latest updates and offers.

Minko is the platform for embedded credit and payment solutions for the FMCG and pharmaceutical supply chain. Whether you want to unlock working capital, streamline distribution, or enhance customer loyalty, you can join Minko and experience the benefits of B2B BNPL and credit line financing. Join Minko today, and transform your supply chain with Minko. 😊

 

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