Klub: A Flexible Growth Capital Platform for Brands

Klub: A Flexible Growth Capital Platform for Brands – Brands in India often face challenges in accessing growth capital from traditional sources, such as banks, NBFCs, and VCs, due to various reasons, such as high interest rates, rigid repayment terms, equity dilution, and loss of control. Moreover, they have diverse and specific capital needs, depending on their industry, size, and stage of growth.

Klub

Details of the startup:

  • CITY: Bengaluru
  • STATE: Karnataka
  • STARTED IN: 2019
  • FOUNDERS:  Anurakt Jain and Ishita Verma
  • NUMBER OF INVESTORS : 28
  • LATEST ROUND INVESTMENT : ₹2000.00M
  • TOTAL INVESTMENT : ₹3827.61M
  • TOTAL SECURED LOANS AVAILED :₹305.00M

You can find their website here.

Klub is a fintech platform that provides flexible and founder-friendly growth capital for brands across various sectors, such as cloud kitchens, D2C brands, and e-commerce platforms. Klub’s platform utilizes financial innovation, community engagement, and data-driven analytics, to provide skin-in-the-game growth capital to entrepreneurs of much-loved brands.

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How Klub Works

Klub works in three simple steps:

  • Apply: Brands can apply for growth capital on Klub’s website or app, by filling a simple online form, and sharing their business details, such as revenue, growth rate, and customer base. Klub also provides a dedicated relationship manager, who guides the brands through the application process.
  • Approve: Klub evaluates the growth potential of the brands, by using artificial intelligence and machine learning to analyze their data and performance, and generate a credit score and a capital offer. Klub also verifies the identity and authenticity of the brands, by using biometric and digital signature. Klub then forwards the capital offer to its network of patron investors, who are high-net-worth individuals, family offices, and institutional investors, who review and approve the offer, based on their own criteria and preferences.
  • Disburse: Klub disburses the growth capital to the brands, within 24 to 48 hours of approval, directly to their bank account. Klub also provides a user-friendly dashboard, where the brands can track and manage their capital utilization, and access various features, such as growth insights, marketing tools, and customer support.
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Benefits of Klub

Klub offers several benefits for brands, such as:

  • Flexible and customized: Klub is a flexible and customized solution for brands to access growth capital, by offering capital products that suit their specific needs, preferences, and goals. Klub also provides flexible options, such as capital amount, tenure, interest rate, and repayment mode, and allows the brands to choose the best capital offer from multiple patron investors.
  • Fast and convenient: Klub is a fast and convenient solution for brands to access growth capital, without requiring any physical visits, lengthy paperwork, or complex procedures. Klub also provides a seamless and hassle-free experience, by enabling online application, verification, approval, and disbursement of capital.
  • Founder-friendly and community-driven: Klub is a founder-friendly and community-driven solution for brands to access growth capital, without involving any equity dilution, collateral requirements, or loss of control. Klub also helps the brands to connect and engage with their patron investors, who are not only capital providers, but also mentors, advisors, and advocates.
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Industries and Clients of Klub

Klub caters to a wide range of brands across various industries and sectors, such as:

  • Cloud kitchens: Klub helps cloud kitchens, such as Rebel Foods, Box8, and FreshMenu, to access growth capital for expanding their outlets, purchasing inventory, upgrading equipment, and managing cash flow.
  • D2C brands: Klub helps D2C brands, such as Mamaearth, The Man Company, and SMOOR, to access growth capital for increasing their sales, improving their operations, fulfilling orders, and paying suppliers.
  • E-commerce platforms: Klub helps e-commerce platforms, such as Meesho, Shop101, and Bulbul, to access growth capital for scaling their business, acquiring customers, marketing their services, and maintaining their quality standards.

Klub has worked with over 100 brands across 20 cities in India, and has disbursed over Rs. 100 crore of growth capital. Some of the testimonials from Klub’s clients are:

  • “Klub helped us to get growth capital for our cloud kitchen business, which we used to open new outlets and increase our revenue. The capital process was very easy and fast, and the interest rate was very reasonable. We are very happy with Klub’s service.” – Jaydeep Barman, Co-founder and CEO, Rebel Foods.
  • “Klub helped us to get growth capital for our D2C brand, which we used to boost our sales and expand our customer base. The capital process was very transparent and secure, and the repayment mode was very flexible. We are very satisfied with Klub’s service.” – Hitesh Dhingra, Co-founder and MD, The Man Company.
  • “Klub helped us to get growth capital for our e-commerce platform, which we used to scale our business and acquire more customers. The capital process was very simple and convenient, and the approval was very quick. We are very impressed with Klub’s service.” – Vidit Aatrey, Co-founder and CEO, Meesho.

Awards and Recognition of Klub

Klub has received several awards and recognition for its innovation and excellence in fintech and growth capital. Some of the notable ones are:

  • National Startup Award 2020 by Startup India, DIPPT, Ministry of Commerce and Industry, Government of India.
  • Top 10 Fintech Startups in India 2020 by Analytics India Magazine.
  • Top 50 Emerging Startups in India 2020 by Nasscom.
  • Top 100 Startups in India 2020 by YourStory.
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Klub is a fintech platform that provides flexible and founder-friendly growth capital for brands across various sectors, such as cloud kitchens, D2C brands, and e-commerce platforms. Klub’s platform utilizes financial innovation, community engagement, and data-driven analytics, to provide skin-in-the-game growth capital to entrepreneurs of much-loved brands. Klub works with a network of patron investors, who are high-net-worth individuals, family offices, and institutional investors, who offer tailor-made capital products, such as revenue-based financing, inventory financing, and marketing financing. Klub offers easy, fast, convenient, flexible, customized, founder-friendly, and community-driven solutions for brands to access growth capital. Klub has worked with over 100 brands across India, and has disbursed over Rs. 100 crore of growth capital. Klub has also received several awards and recognition for its innovation and excellence in fintech and growth capital.

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