Jai Kisan: Empowering Rural India with Financial Inclusion

Jai Kisan: Empowering Rural India with Financial Inclusion – India is a country with a large and diverse rural population, which accounts for about 65% of the total population and 50% of the GDP. However, the rural population also faces many challenges and barriers, such as poverty, illiteracy, lack of infrastructure, and limited access to formal financial services.

According to a report by the World Bank, only 40% of the rural population in India has a bank account, and only 10% has access to formal credit. The majority of the rural population relies on informal sources of finance, such as moneylenders, relatives, and friends, which are often expensive, unreliable, and exploitative.

Jai Kisan

Details of the startup:

  • CITY : Mumbai
  • STATE : Maharashtra
  • STARTED IN : 2017
  • FOUNDERS : Adriel Maniego and Arjun Ahluwalia.
  • NUMBER OF INVESTORS : 621LATEST ROUND INVESTMENT : ₹3968.10M
  • TOTAL INVESTMENT : ₹7545.10M
  •   TOTAL SECURED LOANS AVAILED : ₹2025.20M

You can find their website here

This is where Jai Kisan comes in. Jai Kisan is a fintech platform that aims to bridge the gap between the rural population and the formal financial system, by providing affordable, accessible, and customized financial products and services. Jai Kisan leverages technology and long-standing value chain networks to facilitate a suite of financial products for the un/underserved rural Indian

Jai Kisan was founded in 2017 by a team of passionate edupreneurs who wanted to empower the rural population with financial inclusion and economic opportunities. Jai Kisan’s vision is to create a global network of rural emerging markets that can access quality and affordable financial services, and thereby improve their livelihoods and well-being.

Jai Kisan offers a range of products and solutions that cater to the different needs and preferences of the rural population, such as farmers, distributors, traders, exporters, retailers, and manufacturers. Some of the products are:

  • Buy Now Pay Later: This is a product that allows the rural population to purchase agricultural inputs, such as seeds, fertilizers, pesticides, and equipment, from Jai Kisan’s network of verified and trusted suppliers, and pay later in easy installments. This product helps the rural population to overcome the cash flow and liquidity constraints, and access quality and timely inputs at competitive prices.
  • Supply Chain Financing: This is a product that provides working capital and trade finance to the rural population, who are involved in the supply chain of agricultural commodities, such as grains, fruits, vegetables, and dairy. This product helps the rural population to optimize their inventory and cash cycle, and access new markets and customers.
  • Bharat Khata: This is a product that enables the rural population to digitize and manage their transactions and accounts, using a simple and user-friendly app. This product helps the rural population to track and record their income and expenses, send and receive payments, access credit scores and reports, and avail financial products and services from Jai Kisan’s lending partners.
  • Lending Partners: These are the financial institutions and organizations that partner with Jai Kisan to provide financial products and services to the rural population, such as loans, insurance, savings, and investments. These partners include banks, NBFCs, MFIs, cooperatives, and NGOs, who leverage Jai Kisan’s platform and data to reach and serve the rural population.
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Benefits

Jai Kisan offers many benefits for the rural population and the financial system, by enabling financial inclusion and economic development. Some of the benefits are:

  • Affordability: Jai Kisan provides financial products and services at low and transparent interest rates and fees, which are customized and flexible according to the rural population’s cash flow and repayment capacity. Jai Kisan also reduces the operational and transaction costs, by using digital and automated processes and systems.
  • Accessibility: Jai Kisan provides financial products and services through a convenient and seamless online and offline platform, which can be accessed from anywhere, using any device, such as a smartphone, a tablet, or a laptop. Jai Kisan also provides local and personalized support and guidance, through its network of field agents and customer care executives.
  • Customization: Jai Kisan provides financial products and services that are tailored and suited to the rural population’s needs and preferences, by using artificial intelligence and machine learning to analyze their financial status, behavior, and goals. Jai Kisan also provides various modes and options of financial products and services, such as self-paced and live courses, content scheduling and drip-feeding, and payment gateways and currencies.
  • Security: Jai Kisan ensures the security and privacy of the rural population’s data and transactions, by using encryption, authentication, and authorization protocols. Jai Kisan also complies with the relevant regulations and standards, such as the Reserve Bank of India (RBI), the National Payments Corporation of India (NPCI), and the Aadhaar Enabled Payment System (AEPS).
  • Impact: Jai Kisan helps the rural population to improve their financial literacy and awareness, by providing education and information on various financial topics and concepts. Jai Kisan also helps the rural population to improve their financial health and well-being, by providing access to quality and affordable financial products and services, and thereby enhancing their income, savings, and productivity.

How to Contact  Jai Kisan?

If you have any queries, feedback, or complaints regarding Jai Kisan, you can contact them through the following ways:

  • Call them on their toll-free number: 18003095777
  • Email them at: support@jai-kisan.com
  •  Follow them on their : LinkedInInstagram
  • Visit their office at: 711, Trade Center Bandra Kurla Complex, 309 Kalina, Bandra East, Mumbai, MAHARASHTRA – 400051
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Jai Kisan is a fintech platform that provides sustainable financing for rural emerging markets, by leveraging technology and long-standing value chain networks. Jai Kisan offers a range of products and solutions that cater to the different needs and preferences of the rural population, such as buy now pay later, supply chain financing, Bharat Khata, and lending partners. Jai Kisan also offers many benefits for the rural population and the financial system, such as affordability, accessibility, customization, security, and impact.

Jai Kisan is not just a platform, but a movement that is driven by a common mission and vision. Jai Kisan is always looking for new ways to improve its products and services, as well as to expand its reach and impact. Jai Kisan is also open to collaborations and partnerships with other stakeholders and actors in the rural emerging markets, such as suppliers, buyers, aggregators, governments, NGOs, and investors.

 Jai Kisan is the future of rural India, and you can be a part of it. Join Jai Kisan today, and help them create a better tomorrow. 🙌

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