Inito: Your Journey to Fertility Starts Here

Inito: The Startup That Brings Lab-Grade Fertility Tests to Your Home – Fertility is a sensitive and important topic for many couples who are trying to conceive. However, fertility testing can be expensive, inconvenient, and stressful, especially for women who have to visit clinics, undergo invasive procedures, or wait for long periods to get their results. Moreover, fertility tests often do not provide enough information or guidance to help couples understand their cycles, ovulation, or chances of conception.

Inito

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2012
  • FOUNDERS :  Aayush Rai and Varun Akur Venkatesan
  • NUMBER OF INVESTORS : 8
  • LATEST ROUND INVESTMENT : ₹499.75M
  • TOTAL INVESTMENT : ₹975.89M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

Inito is a startup that aims to solve these problems by bringing lab-grade fertility tests to your home. Inito is a small device that enables smartphones to perform fertility diagnostic tests using urine dip-sticks. Inito measures four key hormones that are related to fertility: Estrogen, Luteinizing Hormone (LH), Progesterone metabolite (PdG), and Follicle Stimulating Hormone (FSH). Inito helps women track their fertile days, confirm their ovulation, and improve their chances of getting pregnant.

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How Inito Works

Inito works with a reader, an app, and test strips, to provide accurate and personalised fertility results. Inito offers the following features and benefits to its users:

  • Easy and convenient testing: Inito allows women to test their fertility at home, at any time of the day, using a simple urine dip-stick. Women just need to dip the test strip in urine for 15 seconds, attach the reader to their smartphone, insert the test strip into the reader, and get their results on the app in 10 minutes.
  • Comprehensive and reliable results: Inito measures four hormones that are essential for fertility: Estrogen, which rises 3-4 days before ovulation; LH, which surges 24-36 hours before ovulation; PdG, which rises after ovulation and confirms it; and FSH, which tracks follicle growth. Inito provides numerical values of these hormones, as well as charts and graphs, to show the trends and patterns of the cycles. Inito also predicts and confirms the ovulation date and the fertile window, and provides tips and suggestions to improve the chances of conception.
  • Personalised and adaptive solutions: Inito adapts to each user’s unique cycle and hormone levels, and provides personalised results and recommendations. Inito works for women with regular or irregular cycles, and can detect anovulation (no egg release) or other hormonal imbalances that may affect fertility. Inito also learns from the user’s feedback and adjusts the testing frequency and algorithm accordingly.
  • Affordable and accessible solutions: Inito is a one-time investment that can be used for multiple cycles and tests. Inito is cheaper and more convenient than visiting clinics or labs, and provides similar or better accuracy and quality. Inito is also available online and can be delivered to any location in India.
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Why Inito is Different

Inito is different from other fertility tests or trackers in India in several ways, such as:

  • Inito is the only fertility test that measures all four hormones on a single test strip, providing a complete picture of the cycles and ovulation.
  • Inito is the only fertility test that provides actual values of the hormones, rather than just positive or negative results, enabling users to understand their fertility better and make informed decisions.
  • Inito is the only fertility test that uses a patented ‘Flat-lens’ technology, which transforms the smartphone camera into a microscope, and captures the colorimetric changes in the test strip with high precision and accuracy.
  • Inito is the only fertility test that is backed by extensive research, clinical validation, and medical publications, and has been tested and trusted by over 20,000 users in India.
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What Inito Achieves

Inito achieves several outcomes for its users, such as:

  • Inito helps women take control of their fertility, by providing them with easy, convenient, and reliable fertility testing at home, and empowering them with knowledge and guidance.
  • Inito helps women improve their chances of getting pregnant, by identifying their fertile days, confirming their ovulation, and suggesting the best time to try to conceive.
  • Inito helps women reduce their stress and anxiety, by eliminating the need for clinic visits, invasive procedures, or long waits, and by providing them with support and feedback throughout their fertility journey.
  • Inito helps women improve their overall health and well-being, by educating them about their cycles, hormones, and fertility, and by encouraging them to adopt healthy habits and lifestyles.
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Inito is a startup that brings lab-grade fertility tests to your home. Inito is a small device that enables smartphones to perform fertility diagnostic tests using urine dip-sticks. Inito measures four key hormones that are related to fertility: Estrogen, LH, PdG, and FSH. Inito helps women track their fertile days, confirm their ovulation, and improve their chances of getting pregnant. Inito’s vision is to make fertility testing simple, accessible, and affordable for everyone. Inito is revolutionising fertility testing by combining technology, science, and innovation.

Ready to Embark on Your Fertility Journey?

If you’re yearning to build a family but feel lost in the maze of fertility information, Inito can be your guiding light. Visit their website, explore their resources, and connect with their supportive community. Remember, you’re not alone on this journey. With Inito by your side, you can navigate the path to parenthood with confidence, knowledge, and hope.

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