Hesa: A Bridge Between Rural and Urban India

Hesa: A Bridge Between Rural and Urban India – India is a country of contrasts, where the rural and urban worlds coexist, but often in isolation and disparity. According to the 2011 census, about 69% of India’s population lives in rural areas, where the majority of them depend on agriculture and allied activities for their livelihood. However, the rural population faces many challenges, such as lack of access to quality products and services, low income and purchasing power, poor infrastructure and connectivity, and limited market opportunities.

On the other hand, the urban population enjoys a higher standard of living, with access to a variety of products and services, higher income and spending capacity, better infrastructure and connectivity, and more market opportunities. However, the urban population also faces some challenges, such as high cost of living, environmental pollution, health issues, and social and cultural alienation.

What if there was a way to bridge the gap between the rural and urban worlds, and create a win-win situation for both? What if the rural population could access and afford the products and services that the urban population enjoys, and vice versa? What if the rural producers could sell their products directly to the urban consumers, and vice versa?


Details of the startup:

  • CITY: Hyderabad
  • STATE: Telangana
  • STARTED IN: 2019
  • FOUNDERS:  Hema Sowjanya Nandiraju and Vamsi Krishna Udayagiri

You can find their website here.

That’s exactly what Hesa, India’s first rural commerce platform, aims to do. Hesa is a startup that connects rural consumers and producers with urban markets, using technology and innovation. Hesa enables rural consumers to buy quality products and services, such as FMCG, electronics, healthcare, education, etc., at affordable prices, from trusted brands and partners. Hesa also enables rural producers, such as farmers, artisans, self-help groups, etc., to sell their products, such as fruits, vegetables, handicrafts, etc., directly to urban consumers, at fair prices, without any intermediaries. Hesa creates a bridge between rural and urban India, by empowering the rural population with access, income and opportunity, and providing the urban population with value, convenience and social impact.

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How does Hesa work?

Hesa works in three simple steps:

  • Connect: Hesa connects with the rural population through its network of Hesaathis, who are local entrepreneurs who act as the representatives and facilitators of Hesa in their villages. Hesaathis are equipped with smartphones and tablets, which they use to register and onboard the rural consumers and producers on the Hesa platform. Hesaathis also educate and assist the rural population on how to use the Hesa platform, and provide them with after-sales support and feedback.
  • Transact: Hesa enables the rural consumers and producers to transact with the urban markets, using its online and offline modes. The online mode allows the rural consumers and producers to place and track their orders, payments and deliveries, using the Hesa app or website. The offline mode allows the rural consumers and producers to place and track their orders, payments and deliveries, using the Hesaathis, who act as the intermediaries and agents of Hesa. Hesa also provides logistics and delivery services, through its partners, such as India Post, Delhivery, etc.
  • Impact: Hesa creates a positive impact on the rural and urban worlds, by creating a mutually beneficial and sustainable relationship between them. Hesa helps the rural consumers to access and afford quality products and services, which can improve their standard of living, health, education and well-being. Hesa also helps the rural producers to sell their products directly to the urban consumers, which can increase their income, profitability and dignity. Hesa also helps the urban consumers to buy value-added products and services, which can save their money, time and effort. Hesa also helps the urban consumers to contribute to the social and economic development of the rural population, by supporting their livelihoods and causes.
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What are the benefits of Hesa?

Hesa has several benefits over the conventional rural commerce platforms, such as:

  • Inclusive and accessible: Hesa is an inclusive and accessible platform, that caters to the needs and preferences of the rural population, regardless of their location, language, literacy, income, etc. Hesa provides a multilingual and user-friendly interface, that can be used by anyone, with or without internet access. Hesa also provides a variety of products and services, that can suit the diverse and dynamic demands of the rural population.
  • Affordable and transparent: Hesa is an affordable and transparent platform, that offers competitive and fair prices, for both the rural consumers and producers. Hesa eliminates the middlemen and intermediaries, who often charge high commissions and fees, and create information asymmetry and exploitation. Hesa also provides clear and detailed information, on the products, services, orders, payments, deliveries, etc., to ensure trust and accountability.
  • Innovative and scalable: Hesa is an innovative and scalable platform, that leverages technology and innovation, to create a seamless and efficient rural commerce experience. Hesa uses artificial intelligence and machine learning, to analyze the data and behavior of the rural consumers and producers, and provide them with personalized and relevant recommendations and solutions. Hesa also uses blockchain and smart contracts, to ensure the security and traceability of the transactions and deliveries. Hesa also has a scalable and flexible model, that can be replicated and customized, for any region, product, service, or partner.
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How can you get Hesa?

Hesa is a product of Hesa Global Pvt Ltd, a social enterprise founded in 2019, with the mission to transform the rural commerce landscape in India. Hesa is currently available for download on the Play Store, where you can also find more information about the company, the product, the features, the benefits and the testimonials. You can also contact them via email – info@hesaglobal.com , phone – 1800-889-1976 or social media – LinkedInInstagram, for any queries or feedback.

Hesa is a solution that can change the way you buy and sell in rural India. It is a solution that can help you access and afford quality products and services, or sell your products directly to urban consumers. It is a solution that can make you a Hesa, a part of the rural commerce revolution. Get your Hesa today and join the bridge between rural and urban India.


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