Gully Network: How a Retail-Tech Startup is Building a Smart Retail Destination for Consumers

Gully Network is a retail-tech startup that is on a mission to create a network of tech-enabled, omnichannel grocery stores across India. Founded in 2019 by Ajay Nain, a former co-founder of RentoMojo, Gully Network partners with existing mid-sized stores and helps them increase their income, automate their operations, and offer a better shopping experience to their customers.

Gully Network

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2019
  • FOUNDERS : Ajay Nain and Chaturvedi Prateek
  • NUMBER OF INVESTORS : 9
  • LATEST ROUND INVESTMENT : ₹105.00M
  • TOTAL INVESTMENT : ₹245.00M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

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What is Gully Network and how does it work?

Glly Network uis not just another online grocery platform or a franchise model. It is a B2B2C solution that leverages technology to transform the existing retail ecosystem. Gully Network provides a comprehensive platform that takes care of the entire value chain for the retailers, including sales, margins, inventory management, finance, merchandising, and logistics.

Gully Network operates under the brand name of GULLYMART, which is a network of hyperlocal commerce outlets. The startup identifies and selects mid-sized stores that have the potential to grow and become smart retail destinations. It then upgrades the physical appearance of the stores, installs its proprietary software and hardware, and trains the store owners and staff on how to use them.

The software enables the store owners to access real-time data on their sales, inventory, margins, and customer behavior. It also automates the inventory replenishment process, ensuring that the stores always have the right products at the right time and at the right price. The hardware includes smart shelves, digital screens, barcode scanners, and POS machines that enhance the efficiency and convenience of the store operations.

Gully Network also enables the stores to have an omnichannel presence, meaning that they can sell their products both offline and online. The startup has its own app and website, where customers can order groceries from their nearest GULLYMART store and get them delivered within an hour. The app also offers loyalty programs, discounts, and personalized recommendations to the customers.

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What is the vision and impact of Gully Network?

Gully Network aims to become the 7-Eleven of India, by building a tech-enabled chain of mid-size grocery stores that can cater to the diverse and dynamic needs of the Indian consumers. The startup believes that there is a huge opportunity in the segment of mid-sized stores, which account for $25 billion in tier 1 and tier 2 cities. Gully Network estimates to capture a $2 billion market share with 20,000 stores across the country.

Gully Network is not only creating a win-win situation for the retailers and the consumers, but also for the FMCG brands and the local communities. The startup has partnered with all major FMCG brands, such as ITC, Cadbury, Coca Cola, Pepsi, etc., and sources directly from them. This ensures consistent supply, better margins, and higher quality for the retailers and the consumers. Gully Network also supports the local economy by creating jobs, empowering local entrepreneurs, and reducing carbon footprint.

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What is the growth and future of Gully Network?

Gully Network has been growing rapidly since its inception. The startup has raised $2 million in seed funding and is in the process of raising a $5 million series A round. It has an annual GMV of $5 million and expects to grow 10X to $50 million GMV next year. It is currently present in four cities with 60 stores and plans to expand to 20 cities with 500 stores in the next 12 months.

Gully Network is not just focused on scaling up, but also on improving its technology, product, and service. The startup is constantly innovating and experimenting with new features and offerings, such as digital merchandising, add-on services, and synergies with other B2B players. Gully Network is also exploring new verticals and segments, such as pharmacy, beauty, and wellness.

Gully Network is on a journey to revolutionize the retail industry in India, by bringing the best of both worlds – online and offline – to the mid-sized grocery stores. It is creating a smart retail destination for the consumers, where they can find everything they need, at their convenience, and at the best price. Gully Network is not just a retail-tech startup, but a retail transformation platform.

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