GO DESi: How They Are Making DESi ‘POP’ular with Regional and Natural Snacks

GO DESi is a packaged food brand that offers regional and natural snacks inspired by the rural kitchens of India. It offers products such as DESi POPz, DESi Meetha, DESi Bytes, and more. It works with farmers, SHGs, and rural businesses to source, produce, and market the snacks. We will explore how GO DESi is creating value for its customers and partners.

GO DESi

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2018
  • FOUNDERS : Raksha Kothari and Vinay Kothari
  • NUMBER OF INVESTORS : –
  • LATEST ROUND INVESTMENT : –
  • TOTAL INVESTMENT : –
  •   TOTAL SECURED LOANS AVAILED : ₹4.65M

You can find their website here.

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About GO DESi

GO DESi was founded in 2018 by Vinay Kothari, an alumnus of IIM Ahmedabad. He realized the need for a packaged food brand that would celebrate the diversity and authenticity of the regional and natural snacks of India. He decided to use his business skills and passion for food to create a platform that would make DESi ‘POP’ular.

GO DESi has developed a range of snacks that are inspired by the traditional flavours, tastes, and formats of the rural kitchens of India. It offers products such as DESi POPz, a tangy and sweet lollipop made from natural ingredients; DESi Meetha, a soft and chewy candy made from jaggery and nuts; DESi Bytes, a crunchy and healthy snack made from millets and seeds; and more.

GO DESi is a recognized startup by the Startup India Initiative by the DPIIT, Govt of India. It has a network of over 15,000 stores across India, where its products are available. It has also partnered with various online platforms, such as Amazon, Flipkart, BigBasket, and more2. It has served over 10 million customers, who have tried over 100 million products using GO DESi.

GO DESi aims to provide a natural and authentic snack experience to its customers. It allows them to discover and enjoy the regional and natural flavours of India. It also offers a warranty, maintenance, and customer support service

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Their Features

GO DESi offers a variety of features for different snack scenarios and preferences. Some of their features are:

  • Natural and Authentic: All the products are made from natural ingredients, such as fruits, jaggery, nuts, millets, and seeds. They are also made using traditional methods, such as sun-drying, roasting, and hand-rolling. They do not contain any artificial colours, flavours, or preservatives.
  • Regional and Diverse: All the products are inspired by the regional flavours, tastes, and formats of the rural kitchens of India. They include products such as Imlipop, Lemon Chaat, Banana Bites, Amla Bites, Ginger Kashaya, and more. They cater to various palates, such as tangy, sweet, sour, spicy, and more.
  • Hygienic and Quality: All the products are made in hygienic and quality-controlled facilities, following the FSSAI standards. They are also packed in attractive and convenient packaging, ensuring freshness and shelf-life. They are also tested and certified by various labs and agencies, such as NABL, FICCI, and more.

GO DESi

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Their Benefits

GO DESi provides many benefits to its customers and partners, such as:

  • Customer Satisfaction: Customers can enjoy a satisfying and fun snack experience with GO DESi. They can try products that are natural, authentic, regional, and diverse. They can also access and share relevant content and reviews, participate and host events and activities, and more.
  • Partner Growth: Partners can leverage GO DESi to increase their income, empowerment, and impact. They can also access and benefit from various resources and opportunities, such as training, technology, market access, and more.
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GO DESi is a packaged food brand that is making DESi ‘POP’ular with regional and natural snacks. It is helping customers to discover and enjoy the regional and natural flavours of India. It is also helping partners to increase their income, empowerment, and impact. GO DESi is truly a leader in the field of regional and natural snacks..

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