geniSIGHTS: Unlocking Business Insights through Conversational AI and Advanced Analytics

How geniSIGHTS Can Help You Unlock the Power of Data- Data is the new oil, and businesses need to leverage it effectively to gain insights, optimize performance, and stay ahead of the competition. However, data analysis can be challenging, time-consuming, and costly, especially when dealing with large and complex datasets. That’s where geniSIGHTS comes in.


Details of the startup:

  • CITY : Chennai
  • STATE : Tamil Nadu
  • STARTED IN : 2016
  • FOUNDERS : Balakrishnan Rajesh Kumar and Parvathy Sarath

You can find their website here.

geniSIGHTS is a NASSCOM member company that provides an affordable and customizable conversational AI platform that helps businesses scale analytics as per their requirements. It uses natural language processing, machine learning, and big data technologies to collect, integrate, process, and visualize data from various sources, such as CRM, research, finance, and more. It also generates dashboards and applications that enable users to interact with the data using voice or text commands, and get answers, recommendations, and predictions in real time.

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Key Features of geniSIGHTS

Some of the key features of geniSIGHTS are:

  • Domain-specific offerings: geniSIGHTS caters to different industries and sectors, such as retail, e-commerce, travel, finance, and telecom, and provides tailored solutions that address their specific business needs and challenges. For example, it offers market basket analysis, customer segmentation, sentiment analysis, churn prediction, sales forecasting, and more for the retail sector, and dynamic pricing, cohort analysis, margin analysis, and more for the travel sector.
  • Product development: geniSIGHTS follows a ‘4C’ scalable approach to develop its products, which are: Connect, Collect, Compute, and Converse. It connects to various data sources and formats, collects and cleans the data, computes the analytics using advanced algorithms, and converses with the users using natural language.
  • Consulting: geniSIGHTS also provides consulting services to help businesses design, implement, and optimize their data analytics strategies and solutions. It helps them identify the best practices, tools, and techniques to leverage data for decision making and problem solving.
  • geniTHINGs: geniSIGHTS has a proprietary platform called geniTHINGs, which is a cloud-based IoT analytics solution that enables businesses to monitor, manage, and control their IoT devices and data. It provides real-time insights, alerts, and actions for IoT applications, such as smart homes, smart cities, smart factories, and more.
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Benefits of geniSIGHTS

Some of the benefits of using geniSIGHTS are:

  • Ease of use: geniSIGHTS is a user-friendly and intuitive platform that does not require any coding or technical skills to use. Users can simply ask questions or give commands using natural language, and get instant and accurate responses from the platform. They can also explore the data using interactive charts, graphs, and maps, and customize the dashboards and applications as per their preferences.
  • Cost-effectiveness: geniSIGHTS is a cost-effective and scalable platform that can handle large and complex data sets without compromising on speed or quality. It also reduces the need for hiring expensive data analysts or consultants, as it provides self-service and automated analytics solutions that can be accessed anytime and anywhere.
  • Actionable insights: geniSIGHTS is not just a data reporting tool, but a data intelligence tool that provides actionable insights and recommendations that can help businesses improve their performance, efficiency, and profitability. It also provides predictive analytics and scenario analysis that can help businesses anticipate future trends, opportunities, and risks, and plan accordingly.
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How to Get Started with geniSIGHTS

If you are interested in using geniSIGHTS for your data analytics needs, you can visit their website  and request a demo or a free trial. You can also contact them via email –, phone – 090420 01628, or social media – LinkedInInstagramYoutube, and get in touch with their team of experts. They will guide you through the process of setting up and using the platform, and provide you with the best solutions for your business.

geniSIGHTS is a powerful and innovative platform that can help you unlock the power of data and transform your business. Whether you are a small or large enterprise, a startup or an established brand, a B2B or a B2C company, geniSIGHTS can help you gain insights, optimize performance, and stay ahead of the competition. Try it today and see the difference for yourself.


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