Frontier Markets: Creating Saral Jeevan for Rural India

Frontier Markets: Creating Saral Jeevan for Rural India – Rural India faces many challenges and opportunities in terms of access to essential products and services, such as energy, finance, health, and agriculture. While the demand and potential are huge, the supply and delivery are often inadequate, unreliable, or unaffordable. There are also many barriers and gaps that prevent rural customers from getting the best value and satisfaction, such as the lack of information, transparency, trust, and accessibility.

Frontier Markets

Details of the startup:

  • CITY : Jaipur
  • STATE : Rajasthan
  • STARTED IN : 2011
  • FOUNDERS : Ajaita Shah and Daniel Tomlinson
  • NUMBER OF INVESTORS : 10
  • LATEST ROUND INVESTMENT : ₹168.25M
  • TOTAL INVESTMENT : ₹412.61M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

Frontier Markets, a Jaipur-based social enterprise, aims to overcome these challenges and leverage these opportunities by providing a simple and effective platform for rural customers, women entrepreneurs, and B2B suppliers. Frontier Markets is India’s premier rural social commerce platform, offering an essential last mile connection to rural households, working with and for women. Frontier Markets has delivered over 50 million solutions to rural doorsteps, through its network of 35,000 digitized rural women entrepreneurs, or Saral Jeevan Sahelis, and its rural-friendly Meri Saheli technology.

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How Frontier Markets Works: Connect, Deliver, and Empower

Using Frontier Markets is easy and convenient. You just need to download the Meri Saheli app on your smartphone, create your profile, and start your journey. Frontier Markets helps you to:

  • Connect: Frontier Markets enables you to connect with your nearest Saral Jeevan Saheli, who is a trained and verified woman entrepreneur, who can provide you with information, advice, and support on various products and services. You can also connect with other rural customers, who share your needs and preferences, and exchange tips and experiences.
  • Deliver: Frontier Markets helps you to get the products and services you need, delivered to your doorstep, by your Saral Jeevan Saheli. You can choose from a wide range of quality and affordable solutions, such as solar lamps, water purifiers, sanitary pads, seeds, fertilizers, insurance, loans, and more. You can also pay through various modes, such as cash, digital, or credit.
  • Empower: Frontier Markets helps you to improve your quality of life, by providing you with solutions that address your pain points and aspirations. You can also become a Saral Jeevan Saheli yourself, and earn income, respect, and recognition, by serving your community.
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Why Frontier Markets is Different: Benefits and Features

Frontier Markets is not just another rural distribution platform, but a game-changer for rural India. Frontier Markets offers many benefits and features that make it unique and superior, such as:

  • Customer-centric: Frontier Markets puts the rural customer at the center of its value proposition, and designs and delivers solutions that are relevant, reliable, and responsive to their needs and wants. Frontier Markets also collects and analyzes customer feedback and data, and uses it to improve and innovate its offerings and operations.
  • Women-led: Frontier Markets empowers rural women as entrepreneurs, leaders, and change-makers, and creates a gender-inclusive and equitable ecosystem for rural development. Frontier Markets also provides women with training, mentoring, and support, and enables them to access opportunities and resources that were previously inaccessible or unavailable to them.
  • Tech-enabled: Frontier Markets leverages technology as an enabler and a differentiator, and uses it to enhance its efficiency, effectiveness, and scalability. Frontier Markets also uses technology to bridge the digital divide and the information gap in rural India, and to provide rural customers with a seamless and satisfying experience.
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How Frontier Markets is Changing: Success Stories and Vision

Frontier Markets is not just a platform, but a mission to create Saral Jeevan, or an Easy Life, for rural India, by providing them with access to quality and affordable products and services, through its network of digitized rural women entrepreneurs. Frontier Markets has created a positive impact on the lives and livelihoods of millions of rural customers and women entrepreneurs, and has transformed the rural market landscape. Some of the success stories are:

  • Sunita Devi: Sunita, a housewife, became a Saral Jeevan Saheli, and increased her income by 300%. With Frontier Markets, Sunita became more independent, confident, and respected, and helped her community to access clean energy and water solutions.
  • Ramesh Kumar: Ramesh, a farmer, bought a solar pump from Frontier Markets, and increased his crop yield by 50%. With Frontier Markets, Ramesh saved money on diesel and electricity, and improved his productivity and profitability.
  • Pooja Kumari: Pooja, a student, got a solar lamp from Frontier Markets, and improved her grades by 30%. With Frontier Markets, Pooja got access to reliable and affordable lighting, and enhanced her education and career prospects.

Frontier Markets’ vision is to become the world’s leading rural social commerce platform, and to enable 100 million rural customers and 1 million rural women entrepreneurs to achieve Saral Jeevan by 2030. Frontier Markets is constantly innovating and improving its products and services, and adding new features and functionalities. Frontier Markets is also expanding its presence and reach, and partnering with various organizations and institutions, to create a positive impact on the society and the environment.

Frontier Markets is the best platform for your rural needs and aspirations, as it offers a simple and effective platform for rural customers, women entrepreneurs, and B2B suppliers. With its customer-centric, women-led, and tech-enabled approach, Frontier Markets makes rural life easy, enjoyable, and empowering. To know more, visit their website here.

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