FreshoKartz: Empowering Farmers, Transforming Agriculture

Freshokartz: Reinventing the Indian Agriculture with Technology – India is an agrarian country, where more than 75% of the population depends on agriculture for their livelihood. However, the Indian farmers face many challenges, such as lack of access to quality inputs, market linkages, finance, and information. These factors affect their productivity, profitability, and sustainability. To address these issues, Freshokartz, a NASSCOM member company, has developed an innovative online platform that connects farmers with various stakeholders and provides them with end-to-end solutions for their agricultural needs.


Details of the startup:

  • CITY : Jaipur
  • STATE : Rajasthan
  • STARTED IN : 2016
  • FOUNDERS : Chandrakanta Sahu, Nagendra Yadav and Rajendra Lora

You can find their website here.

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What is Freshokartz?

Freshokartz is an online social commerce platform that provides Agri Input, market linkages, finance, and soil testing to farmers through a network of resellers. It also offers data analytics solutions, value chain financing, crop advisory, and farmer data management solution through its platform. Freshokartz was founded in 2016 by Rajendra Lora and Chandrakanta Sahu, who have a background in software engineering and operations respectively. The company is based in Jaipur, Rajasthan, and has a team of 50-60 employees, including agri experts, technologists, and business developers.

How does Freshokartz work?

Freshokartz works on both B2B and B2C models, catering to different segments of the agri value chain. Some of the key features of Freshokartz are:

  • Input: Freshokartz provides seeds, fertilizers, pesticides, and other agri inputs to farmers at affordable rates and delivers them at their doorstep. Farmers can place orders over a phone call or through the Freshokartz app. Freshokartz offers more than 10,000 different types of products from various brands and ensures the best quality and authenticity of the products.
  • Output: Freshokartz enables farmers to sell their produce directly to the market, eliminating the middlemen and ensuring transparent pricing and payment. Freshokartz also provides value-added services, such as grading, sorting, packaging, and transportation of the produce. Freshokartz has more than 200 B2B customers, including retailers, wholesalers, processors, and exporters, who buy the produce from Freshokartz.
  • Finance: Freshokartz provides credit facility to farmers during the season, as well as agricultural equipment financing. Freshokartz partners with various banks, NBFCs, and fintech companies to offer easy and flexible loans to farmers at low interest rates and minimal documentation. Freshokartz also provides insurance and crop protection services to farmers.
  • Soil Testing: Freshokartz provides soil testing services to farmers, using advanced technologies and methods. Freshokartz collects soil samples from the farmers’ fields and sends them to accredited labs for analysis. Freshokartz then provides a detailed soil health report to the farmers, along with recommendations on the optimal crop, fertilizer, and irrigation for their soil type and condition.
  • Crop Advisory: Freshokartz provides crop advisory services to farmers, using artificial intelligence and big data. Freshokartz has a team of agri experts who provide free field and crop inspection, consultation, prevention, and cure of crop diseases, and guidance from sowing to harvesting. Freshokartz also has a 24×7 helpline support, where farmers can call and get answers to their queries and problems.
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What are the benefits of Freshokartz?

Freshokartz aims to empower the Indian farmers and improve their income and livelihood. Some of the benefits of using Freshokartz are:

  • Ease of use: Freshokartz is a user-friendly and convenient platform that does not require any technical skills or internet access to use. Farmers can simply use their mobile phones to order, sell, or access any service from Freshokartz. Freshokartz also provides training and awareness programs to farmers on how to use the platform and its features.
  • Cost-effectiveness: Freshokartz is a cost-effective and scalable platform that can handle large and diverse data sets and transactions without compromising on speed or quality. Freshokartz also reduces the need for intermediaries and middlemen, who often charge high commissions and fees from the farmers. Freshokartz also helps farmers save on input costs, transportation costs, and wastage costs.
  • Actionable insights: Freshokartz is not just a data reporting tool, but a data intelligence tool that provides actionable insights and recommendations to farmers that can help them improve their productivity, efficiency, and profitability. Freshokartz also provides predictive analytics and scenario analysis that can help farmers anticipate future trends, opportunities, and risks, and plan accordingly.
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How to get started with Freshokartz?

If you are interested in using Freshokartz for your agricultural needs, you can visit their website  and request a demo or a free trial. You can also contact them via email –, phone – 096107 76707, or social media – LinkedIn , Instagram and Youtube, and get in touch with their team of experts. They will guide you through the process of setting up and using the platform, and provide you with the best solutions for your business.

Freshokartz is a powerful and innovative platform that can help you reinvent the Indian agriculture with technology. Whether you are a farmer, a reseller, a buyer, or an agribusiness, Freshokartz can help you connect, collaborate, and grow with the agri ecosystem. Try it today and see the difference for yourself.


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