Flickstree: A Startup That Creates and Aggregates Short Engaging Videos

Flickstree: A Startup That Creates and Aggregates Short Engaging Videos – Video is one of the most popular and powerful forms of content on the internet, as it attracts and engages the users with its visual and auditory appeal. However, creating and distributing video content can be a challenging and costly task, especially for the publishers (websites and apps) that want to increase their user engagement and monetization. That’s why Flickstree, a Mumbai-based digital video curation platform, has developed a cloud-based video publisher network that uses AI to create and aggregate short engaging videos for the publishers, and to deliver them to the users based on their preferences and behavior.

We will explore some of the features and benefits of Flickstree, and how it is helping the publishers and the users in India.

Flickstree

Details of the startup:

  • CITY : Mumbai
  • STATE : Maharashtra
  • STARTED IN : 2014
  • FOUNDERS : Nagender Sangra, Rahul Jain, Rahul Jain and Saurabh Singh
  • NUMBER OF INVESTORS : 15
  • LATEST ROUND INVESTMENT : ₹390.60M
  • TOTAL INVESTMENT : ₹827.22M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here.

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What is Flickstree?

Flickstree is a digital video curation platform founded by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014. The co-founders, who have over a decade of experience in the HR and payroll domain, wanted to develop a solution that would help their grandparents with their dairy farm. What started as a project then became a venture when they realized the importance of modern-day agricultural practices in the livestock sector.

Flickstree is an artificial intelligence-enabled video publisher network that seeks to increase user engagement within websites and apps. Flickstree creates and aggregates short engaging videos from various sources, such as entertainment, performance marketing, and user-generated content. Flickstree then delivers these videos to the users through its multiple app partners, such as news portals, telecom operators, OEMs, and reward platforms. Flickstree also monetizes these videos by showing ads and sharing revenues with the publishers and the content creators.

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How does Flickstree work?

Flickstree works in three simple steps:

  • Create: Flickstree creates short engaging videos using its in-house content team and its AI-powered video editor. Flickstree produces videos on various topics, such as Bollywood gossip, celebrity interviews, sports clips, and more. Flickstree also creates performance marketing videos that promote various products and services, such as e-commerce, fintech, and education.
  • Aggregate: Flickstree aggregates short engaging videos from various sources, such as YouTube, Facebook, Instagram, and more. Flickstree curates videos on various topics, such as travel, food, fashion, and more. Flickstree also aggregates user-generated videos that are uploaded by the content creators on its platform.
  • Distribute: Flickstree distributes short engaging videos to the users through its multiple app partners. Flickstree uses its AI-powered recommendation engine to match the videos with the users’ interests and behavior. Flickstree also provides a video player that can be embedded on any website or app, and that supports various languages and formats.

What are the benefits of Flickstree?

Flickstree has many benefits for both the publishers and the users. Some of the benefits are:

  • For the publishers:
  • For the users:
    • Flickstree helps them to discover and access various short engaging videos that match their preferences and behavior, without any hassle or expense. Flickstree provides them with a personalized and dynamic video feed that shows them the best videos from various sources and topics.
    • Flickstree helps them to enjoy and interact with the short engaging videos, as it provides them with a user-friendly and immersive video player that supports various languages and formats. Flickstree also allows them to comment, like, share, and download the videos, and to participate in various contests and quizzes.
    • Flickstree helps them to earn and save money, as it provides them with various perks and rewards, such as cashback, coupons, vouchers, and more, from its partner network. Flickstree also offers a referral program that allows them to earn extra money by inviting their friends and family to use the app.

Who are Flickstree’s customers and partners?

Flickstree has targeted the users in India, who are looking for short engaging videos to watch and share on the internet. Flickstree has focused on the segments that have a high demand and potential for video content, such as young professionals, students, homemakers, and more.

Flickstree has partnered with various organizations and institutions, such as telecom operators, banks, fintechs, and e-commerce platforms, to provide the best services and support to the users. Some of the examples are:

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Flickstree is a startup that creates and aggregates short engaging videos for the publishers and the users in India. Flickstree’s cloud-based video publisher network uses AI to create and curate videos on various topics and sources, and to deliver them to the users based on their preferences and behavior. Flickstree also monetizes these videos by showing ads and sharing revenues with the publishers and the content creators.

Flickstree is a part of the digital India initiative, and aims to create a positive impact on the lives and livelihoods of millions of people in the country. If you are a publisher looking for a fast, easy, and effective way to increase your user engagement and revenue, or a user looking for a convenient and rewarding way to watch and share short engaging videos, you should definitely check out Flickstree and make use of its services.

 

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