Fashinza: A New Generation Supply Chain and Product Development Platform for Fashion Industry

Fashinza: A New Generation Supply Chain and Product Development Platform for Fashion Industry – The apparel industry is one of the largest and most dynamic sectors in the world, with a global market value of over $1.5 trillion. However, the apparel industry also faces many challenges, such as high production costs, long lead times, low quality, poor sustainability, and lack of transparency. To overcome these challenges, there is a need for innovation and disruption in the apparel supply chain and product development.


Details of the startup:

  • CITY : Gurugram
  • STATE : Haryana
  • STARTED IN : 2020
  • FOUNDERS : Abhishek Sharma and Pawan Gupta
  • TOTAL INVESTMENT : ₹12325.02M

You can find their website here

One such company that is leading the way in this direction is Fashinza, a technology-enabled manufacturing platform for the apparel industry. Fashinza connects fashion brands with vetted and compliant manufacturers across the globe, and provides end-to-end solutions from design to delivery. Fashinza was founded in 2020 by Pawan Gupta and Abhishek Sharma, two entrepreneurs who saw an opportunity to create a platform that would make apparel sourcing and production faster, easier, and more sustainable.

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What makes Fashinza different?

Fashinza is not just a marketplace, but a partner for fashion brands. It provides a comprehensive and integrated platform that covers every aspect of apparel manufacturing, from design and fabric selection to quality control and logistics. Some of the key features that make Fashinza different are:

  • Technology: Fashinza has developed a robust and user-friendly technology platform that powers its online and offline operations. The platform includes various modules, such as inventory management, order fulfilment, customer relationship management, analytics, and artificial intelligence. The platform also integrates with the brands’ and manufacturers’ ERP systems and provides them with dashboards and reports to track and optimize their performance. Fashinza’s technology platform enables seamless and efficient apparel operations and enhances the customer experience.
  • Omnichannel: Fashinza has a strong omnichannel presence, with a mix of online and offline channels, such as websites, apps, social media, pop-up shops, studios, and flagship stores. Fashinza offers its customers a variety of options to discover and shop apparel products, from the comfort of their homes or in a curated and immersive environment. Fashinza also provides personalized and interactive services, such as styling, consultations, alterations, and deliveries, to its customers across its channels.
  • Curation: Fashinza has a team of experts and stylists who carefully curate and select the manufacturers and products that are featured on its platform. Fashinza showcases a wide range of apparel products, from casual and formal wear to ethnic and occasion wear, catering to different tastes, preferences, and occasions. Fashinza also features emerging and established manufacturers, giving them a platform to showcase their capabilities and quality. Fashinza’s curation ensures that its customers get access to the best and the latest in apparel manufacturing.
  • Innovation: Fashinza is constantly innovating and experimenting with new ideas and concepts to create value and growth in the apparel industry. Fashinza has acquired and invested in some of the iconic and legendary brands in Indian fashion, such as Wendell Rodricks and Hemant Trevedi, and has revived and repositioned them for the new generation of customers. Fashinza has also launched new verticals and initiatives, such as Fashinza Design Services, a service that provides in-trend designs and fabrics at low MOQ, Fashinza Smart Factories, a service that provides real-time production tracking and data-driven quality control, and Fashinza Forecast Driven Designs, a service that provides forecast driven designs and fabrics for brands.
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What are the achievements and recognition of Fashinza?

Fashinza has achieved remarkable growth and success in a short span of time. Some of the achievements and recognition of Fashinza are:

  • Growth: Fashinza has grown from a startup to a leading manufacturing platform for the apparel industry, with a presence in over 100 cities, a network of over 250 manufacturers, a team of over 200 employees, and a portfolio of over 200 brands, including some of the leading names in the industry, such as Forever 21, Fabindia, Max, and Lifestyle. Fashinza has also expanded its global footprint, with customers in over 10 countries, such as the US, UK, Canada, Australia, and UAE.
  • Funding: Fashinza has raised over $20 million in funding from various investors, such as Accel Partners, Elevation Capital, SAIF Partners, Sequoia Capital, Nexus Venture Partners, and Anand Mahindra, among others. The funding has helped Fashinza to scale up its business, enhance its technology, and acquire new customers and manufacturers.
  • Awards: Fashinza has won several awards and accolades for its innovation and excellence in the apparel industry, such as India’s Top 25 Fashion and Sourcing Leaders of 2023 by Fashinza, Startup of the Year 2020 by Entrepreneur India, Best Startup in Apparel Manufacturing 2020 by India Apparel Awards, etc.
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Fashinza is a company that is revolutionizing the apparel industry by creating a platform that connects fashion brands with reliable and sustainable manufacturers. Fashinza has a vision to become the most preferred and trusted manufacturing partner for its customers and manufacturers, and to create a positive impact on the society and the environment. Fashinza is a company that is worth following and learning from, as it showcases how technology and innovation can create value and growth in a traditional and challenging sector.

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