Ensuredit: A Platform for Digital Insurance Ecosystem

Ensuredit is a startup that aims to transform the insurance industry with its AI-powered platform. Ensuredit enables and empowers end customers and insurance intermediaries with innovative solutions for insurance distribution, sales force management, and customer experience.


Details of the startup:

  • CITY: Gurugram
  • STATE: Haryana
  • STARTED IN: 2019
  • FOUNDERS:  Amit Boni, Rohit Kumar Rathi, Rohit Sadhu and Vikas Ranga
  • EQUITY VALUATION : ₹1252.70M

You can find their website here.

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What is Ensuredit?

Ensuredit is a platform that integrates via APIs with major insurance companies in both life and non-life categories. It offers a single standardized platform that brings clarity, efficiency, scalability, and cost savings to the entire insurance distribution cycle. Ensuredit helps insurance distributors (brokers, NBFCs, banks, etc.) to enhance their sales force acquisition and productivity and enable them to onboard more insurance manufacturers and channel partners.

Ensuredit also helps end customers to access the best options available real time for their insurance needs. Ensuredit leverages data-driven approach to incentivize, plan, and execute day to day decisions. Ensuredit has 32+ integrations across multiple categories of insurance on its platform.

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How does Ensuredit work?

Ensuredit works on four key pillars: API-led, real-time, artificial intelligence based, and OCR applications.

  • API-led: Ensuredit’s API-led approach ensures customers have access to all the right products across product categories from all insurance companies. Ensuredit provides a seamless integration with insurance providers and distributors, enabling faster and smoother transactions.
  • Real-time: Ensuredit’s real-time access to the products ensures customers always have access to the latest product offerings. Ensuredit also provides real-time tracking and reporting of all transactions across India, helping distributors to monitor and optimize their performance.
  • Artificial intelligence based: Ensuredit’s AI-based suite solves problems around endorsement, sales force management, agent and POSP onboarding, and commission management. Ensuredit uses machine learning and natural language processing to automate and enhance various processes and tasks, such as policy issuance, claims processing, data analysis, and customer engagement.
  • OCR applications: Ensuredit’s computer vision based applications span break-ins, claims, and data management. Ensuredit uses optical character recognition (OCR) to extract and verify information from images and documents, such as vehicle registration, driving license, policy documents, etc.
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Why choose Ensuredit?

Ensuredit offers several benefits for both customers and distributors, such as:

  • Customer-centric: Ensuredit focuses on providing a transformational customer experience by building thoughtful artificial intelligence into its platform. Ensuredit helps customers to find the best insurance products for their needs, compare quotes, buy policies, and manage claims online, with minimal hassle and maximum convenience.
  • Cost-effective: Ensuredit helps distributors to reduce their operational costs and increase their revenue by providing a standardized and scalable platform. Ensuredit also helps customers to save money by offering competitive prices and discounts on insurance products.
  • Innovative: Ensuredit is constantly innovating and improving its platform to meet the changing needs and expectations of the insurance industry. Ensuredit offers a range of insurance categories, such as general insurance, life insurance, commercial/SME, and sachet products. Ensuredit also uses cutting-edge technologies, such as AI, OCR, and blockchain, to enhance its platform’s features and functionalities.
  • Trusted: Ensuredit is backed by reputed investors and partners, such as Nexus Venture Partners, Blume Ventures, and Y Combinator. Ensuredit also has a strong team of experienced professionals and experts from the insurance and technology domains. Ensuredit has received positive feedback from its clients, such as Policybazaar, Coverfox, and Paytm.
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How to get started with Ensuredit?

If you are interested in using Ensuredit’s platform, you can request a demo or get in touch with them through their website. You can also follow them on their social media channels, such as LinkedIn, and Facebook, to stay updated with their latest news and developments. You can also check out their career page if you want to join their team and work on exciting projects. Ensuredit is always looking for talented and passionate people who share their vision and values.



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