DealShare: Unleashing the Power of Community Commerce

DealShare: A Social E-commerce Platform for the New ‘WhatsApp First’ India – E-commerce is one of the fastest-growing and most competitive sectors in India, with millions of customers and sellers transacting online every day. However, most e-commerce platforms cater to the urban and affluent segments of the population, leaving behind a huge untapped market of the mass and rural consumers. Imagine if you could reach and serve this market by leveraging the power of social media and word-of-mouth. That is the vision of DealShare, a startup that provides a social e-commerce platform for the new ‘WhatsApp first’ India.


Details of the startup:

  • CITY : Jaipur
  • STATE : Rajasthan
  • STARTED IN : 2018
  • FOUNDERS : Rajat Shikhar, Rishav Dev, Sankar Bora, Sourjyendu Medda and Vineet Sudhakarrao
  • TOTAL INVESTMENT : ₹26074.44M

You can find their website here

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What is DealShare?

DealShare is a full-stack e-commerce company that builds products, logistics, and marketing solutions to deliver multi-category consumer goods to the mass and rural markets in India. The company was founded in 2018 by Vineet Rao, Sourjyendu Medda, Sankar Bora, and Rajat Shikhar, who wanted to create a new model of e-commerce that is more accessible, affordable, and engaging for the new ‘WhatsApp first’ India.

The company’s core product is the DealShare app, a mobile application that allows users to browse, buy, and share products with their friends and family on WhatsApp and other social media platforms. The DealShare app offers a curated catalogue of products, such as groceries, household items, fashion, and electronics, that are relevant, high-quality, and low-priced. The DealShare app also incentivizes users to share the products and deals with their contacts, by offering them cashbacks, discounts, and rewards.

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How does DealShare work?

The key innovation of DealShare is the combination of social commerce and group buying to create a viral and scalable e-commerce platform. The DealShare app is designed to be easy to use, user-friendly, and multilingual. It supports 8 Indian languages, such as Hindi, Gujarati, Marathi, and Bengali, and allows users to browse and buy products in their preferred language. The DealShare app also provides users with a personalized and dynamic shopping experience, by using machine learning and data analytics to recommend products and deals based on their location, preferences, and behavior.

The DealShare app also leverages the power of social media and word-of-mouth to drive customer acquisition and retention. The DealShare app encourages users to share the products and deals with their friends and family on WhatsApp and other social media platforms, by offering them attractive incentives, such as cashbacks, discounts, and rewards. The DealShare app also enables users to form groups and buy products together, which further reduces the price and increases the value. The DealShare app also engages users with gamified features, such as quizzes, contests, and leaderboards, which make shopping fun and rewarding.

The DealShare app also integrates with the company’s own logistics and marketing solutions, which enable efficient and cost-effective delivery and promotion of the products. The company has built a robust and scalable logistics network, which covers over 1000 pin codes across 25 cities in India. The company also has a strong and loyal network of micro-entrepreneurs, such as kirana stores, local vendors, and influencers, who act as the last-mile delivery partners and brand ambassadors for the company. The company also uses various online and offline channels, such as social media, SMS, radio, and TV, to reach and educate the target customers.

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What are the benefits of DealShare?

DealShare offers several benefits for customers, sellers, and the society, such as:

  • Affordable and quality products: DealShare provides customers with a wide range of products, such as groceries, household items, fashion, and electronics, that are relevant, high-quality, and low-priced. The company sources the products directly from the manufacturers and wholesalers, and eliminates the middlemen and intermediaries, which reduces the cost and increases the quality. The company also offers customers additional discounts and cashbacks, by enabling them to share the products and deals with their contacts, and by allowing them to buy in groups.
  • Convenient and engaging shopping experience: DealShare provides customers with a convenient and engaging shopping experience, by allowing them to browse and buy products in their preferred language, and by providing them with personalized and dynamic recommendations and deals. The company also provides customers with a seamless and secure payment and delivery process, by offering them multiple payment options, such as cash on delivery, UPI, and wallets, and by delivering the products within 24 hours. The company also provides customers with a fun and rewarding shopping experience, by engaging them with gamified features, such as quizzes, contests, and leaderboards.
  • Empowered and connected communities: DealShare empowers and connects the communities, by creating opportunities and value for the customers, sellers, and partners. The company enables customers to access and afford the products and services that they need and want, and to improve their quality of life. The company enables sellers to reach and serve a large and untapped market of the mass and rural consumers, and to increase their sales and revenue. The company enables partners to earn additional income and recognition, by delivering and promoting the products and services to their local communities.
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What are the achievements and plans of DealShare?

DealShare has achieved several milestones and recognition since its inception, such as:

  • Serving over 5 million customers and 20,000 sellers across 25 cities in India
  • Raising over $50 million in funding from investors such as Falcon Edge Capital, WestBridge Capital, Matrix Partners India, and Omidyar Network India
  • Winning several awards and accolades, such as the Economic Times Startup Award, the Business World Young Entrepreneur Award, and the YourStory Tech30
  • Partnering with several leading brands and organizations, such as ITC, Britannia, Unilever, Tata, and Reliance

The company plans to expand its product portfolio and market presence in the coming years, by:

  • Developing new products and categories, such as fresh fruits and vegetables, dairy products, and personal care products
  • Entering new markets and regions, such as North India, East India, and South India
  • Exploring new segments and channels, such as B2B, SaaS, and D2C
  • Building a community of 100 million customers and 10 million partners across India
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How to learn more about DealShare?

If you are interested in learning more about DealShare, you can visit their website or follow them on social media such as LinkedIn, . You can also contact them at or 7220003030. If you are a customer, seller, or partner, and want to experience the benefits of DealShare, you can download the DealShare app from the Google Play Store or the App Store. If you are passionate about building the future of e-commerce, you can also join their team and apply for open positions on their careers page.

I hope this information helps you understand DealShare and its vision of creating a social e-commerce platform for the new ‘WhatsApp first’ India. If you have any questions or feedback, please let me know. I’m always happy to help. 😊

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