ClearTrust: A Startup that Combats Ad Fraud and Invalid Traffic

ClearTrust: A Startup that Combats Ad Fraud and Invalid Traffic – Ad fraud and invalid traffic are major threats to the digital advertising industry, as they cause billions of dollars of losses to advertisers, publishers, and ad tech players every year. Ad fraud and invalid traffic refer to any activity that generates impressions, clicks, or conversions that are not from real human users, but from bots, malware, or other fraudulent sources. Ad fraud and invalid traffic can affect the performance, quality, and profitability of digital advertising campaigns, and can damage the reputation and trust of the industry.

ClearTrust

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2020
  • FOUNDERS : Deepankar Biswas and Raja Terakanambi Nanjanayaka.
  • NUMBER OF INVESTORS : 6
  • LATEST ROUND INVESTMENT :₹157.98M
  • TOTAL INVESTMENT : ₹173.01M
  •   TOTAL SECURED LOANS AVAILED : Nil

You can find their website here

This is where ClearTrust comes in. ClearTrust is a startup that provides a cybersecurity platform for ad fraud and invalid traffic mitigation, that strengthens digital ad spend security with utmost accuracy, speed, flexibility, and scale. ClearTrust offers a platform that enables users to detect, prevent, and eliminate ad fraud and invalid traffic across mobile, desktop, and connected TV (CTV) platforms. ClearTrust also offers a platform that provides users with data and insights on the ad fraud and invalid traffic market, policies, and technologies.

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What is ClearTrust?

ClearTrust is a Thane-based startup that was founded in 2018 by IIT Delhi alumni, and is headquartered in Thane. It is an R&D-driven organization designing, developing, and deploying ad fraud and invalid traffic mitigation solutions in-house. The startup has developed a platform called ClearTrust, which allows users to access various features and services, such as online dashboard, 130+ filters, alerts, and reports. The platform is available as a website and an app, which are accessible for both Android and iOS devices.

ClearTrust works on a B2B SaaS model, where it serves users who are involved in the digital advertising supply chain, such as advertisers, publishers, ad networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), measurement and verification (M&V) platforms, and tracking platforms. The startup charges a per-event or per-plan fee from the users, which includes the cost of ad fraud and invalid traffic mitigation, delivery, and taxes. The startup also provides software development kits (SDKs) to ad tech companies, such as Google, Facebook, and Amazon, to integrate the ClearTrust feature in their platforms.

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How does ClearTrust work?

ClearTrust uses a combination of artificial intelligence (AI) and machine learning (ML) to create a seamless and smart cybersecurity platform for ad fraud and invalid traffic mitigation. The startup uses a proprietary algorithm to analyze the users’ queries, requests, and feedback, and to provide them with the most relevant and suitable features and services for their ad fraud and invalid traffic mitigation needs. The startup also uses natural language processing (NLP) and sentiment analysis to understand the users’ needs and expectations, and to provide them with recommendations and insights.

On the ad fraud and invalid traffic mitigation side, ClearTrust provides a platform that allows users to access various features and services, such as:

On the ad fraud and invalid traffic market side, ClearTrust provides a platform that provides users with data and insights on various aspects of the ad fraud and invalid traffic sector, such as:

  • Market trends: The platform provides users with data and insights on the current and future trends of the ad fraud and invalid traffic market, such as demand, supply, price, and growth. The platform also provides users with forecasts and projections of the ad fraud and invalid traffic market, based on various scenarios and factors.
  • Policy updates: The platform provides users with data and insights on the latest and upcoming policies and regulations related to the ad fraud and invalid traffic sector, such as standards, guidelines, and taxes. The platform also provides users with analysis and implications of the policies and regulations, and how they affect the ad fraud and invalid traffic stakeholders and activities.
  • Technology innovations: The platform provides users with data and insights on the latest and emerging technologies and innovations related to the ad fraud and invalid traffic sector, such as new ad fraud and invalid traffic detection, prevention, and elimination methods, tools, and solutions. The platform also provides users with case studies and best practices of the technologies and innovations, and how they improve the ad fraud and invalid traffic mitigation efficiency and effectiveness.
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What are the benefits of ClearTrust?

ClearTrust claims to offer multiple benefits to both the users and the society, such as:

  • For the users, ClearTrust offers them a platform and a solution to combat ad fraud and invalid traffic, and to strengthen their digital ad spend security. The startup enables them to detect, prevent, and eliminate ad fraud and invalid traffic across mobile, desktop, and CTV platforms, and to improve the performance, quality, and profitability of their digital advertising campaigns. The startup also enables them to access data and insights on the ad fraud and invalid traffic market, policies, and technologies, and to make informed and strategic decisions.
  • For the society, ClearTrust offers them a platform and a solution to promote the importance and benefits of ad fraud and invalid traffic mitigation for the digital advertising industry. The startup enables them to reduce the losses and damages caused by ad fraud and invalid traffic, and to improve the transparency, accountability, and trust of the industry. The startup also enables them to support the rural and industrial economies, by creating a circular and inclusive ad fraud and invalid traffic mitigation supply chain.

What are the achievements of ClearTrust?

ClearTrust has achieved several milestones since its inception, such as:

What are the future plans of ClearTrust?

ClearTrust has a vision of becoming the leading cybersecurity platform for ad fraud and invalid traffic mitigation in India and abroad. It aims to achieve this by:

  • Expanding its product portfolio, by adding more ad fraud and invalid traffic mitigation features and services, such as online payments, credit facilities, and loyalty programs, to enhance the user experience and engagement.
  • Expanding its brand partnerships, by collaborating with more ad tech companies, data providers, and government agencies, to offer users more options and opportunities.
  • Expanding its geographical presence, by reaching out to more users across India and abroad, especially in the US, UK, and UAE, where the demand and awareness of ad fraud and invalid traffic are high.
  • Launching more innovative features and services, such as voice and gesture control, social sharing, and gamification, to make the platform more interactive and fun.
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How to Contact  ClearTrust ?

If you have any queries, feedback, or complaints regarding ClearTrust , you can contact them through the following ways:

  • Call them on their toll-free number: +91 (702) 040 3734
  • Email them at: manish@cleartrust.cc
  •  Follow them on their : LinkedInYoutube
  • Visit their office at: 91 Springboard, George Thangaiah Complex, 13, 80 Feet Rd, Indiranagar, Bengaluru, Karnataka 560038, India.

ClearTrust is a startup that provides a cybersecurity platform for ad fraud and invalid traffic mitigation, that strengthens digital ad spend security with utmost accuracy, speed, flexibility, and scale. It is creating a platform that is seamless, smart, and informative for both the users and the society. It is also contributing to the growth and development of the cybersecurity and digital advertising sector and the economy. ClearTrust is a startup to watch out for, as it is poised to become the next big thing in the cybersecurity and digital advertising space.

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