Chara: Empowering a Cleaner, More Efficient Future with Innovative Motor Technology

Chara: Empowering a Cleaner, More Efficient Future with Innovative Motor Technology – The world is moving towards sustainability. Efficient and intelligent motors will be at the heart of this transition, powering everything from our vehicles to industries and appliances. However, most of the current motor technologies rely on rare-earth magnets, which are expensive, scarce, and environmentally harmful to mine and process. How can we overcome this challenge and create a more sustainable and cost-effective motor solution?


Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2019
  • FOUNDERS : Bhaktha Ram Keshavachar, Mahalingam Koushik Balasubramanian and Ravi Prasad
  • EQUITY VALUATION : ₹1408.14M

You can find their website here.

Meet Chara, a company that is building a scalable, cloud-controlled, and rare-earth free platform for motors and controllers. Chara’s technology is based on a novel approach to reluctance motor design and control algorithms, which enables them to produce motors that are as quiet, smooth, and powerful as permanent magnet motors, but without the need for any magnets. Chara’s motors are also more energy-efficient, compact, and customizable than conventional motors, making them suitable for various applications across different sectors.

Auticare: A Glimpse into the Future of Autism Intervention

Chara’s Technology: A New Approach to Motor Design and Control

Chara’s technology consists of two main components: the motor and the controller. The motor is based on either switched or synchronous reluctance principles, which use the magnetic reluctance of the rotor to generate torque. Chara has developed novel stator and rotor configurations that enhance the flux distribution and torque production of the motor, resulting in higher power density and efficiency than standard reluctance motors.

The controller is the brain of the motor, which monitors and controls the motor currents in real-time to handle the non-linear nature and offer smooth performance. Chara’s proprietary Drive Control Firmware (DCF) is a state-of-the-art motor control algorithm that is a variant of Field-Oriented Control, developed to extract maximum performance from Chara’s motors. The DCF also employs self-tests and diagnostics that help in fault isolation and safe-state management, as well as supports a stream of up to 50 internal motor parameters for advanced, cloud-based prognosis using IoT.

The ePlane Company: India’s First Electric Flying Taxi Startup

Chara’s Solutions: A Range of Products for Different Applications

Chara offers a range of products for different applications, such as electric mobility, HVAC, industrial, and appliances. Some of the products are:

  • 4W Electric Vehicle: A high-voltage, liquid-cooled motor that delivers 250 Nm peak torque and 70 kW peak power, suitable for four-wheeler electric vehicles.
  • 2W Electric Vehicle: A hub or mid-mount motor that delivers 7 kW peak power, suitable for two-wheeler electric vehicles. It is a drop-in replacement for existing motors and can be customized according to the customer’s needs.
  • Industrial and HVAC: A single-phase or three-phase motor that achieves IE5 efficiency, suitable for industrial and HVAC applications. It is also a drop-in replacement for existing motors and has a standard enclosure and control interface.
  • Appliances: A compact and power-dense motor that reduces energy demand and carbon emissions, suitable for appliances such as washing machines, refrigerators, and fans.
NVIDIA and AMD Shares Skyrocket on AI Chip Surge

Chara’s Benefits: A Win-Win Solution for Customers and the Environment

Chara’s technology offers multiple benefits for customers and the environment, such as:

  • Energy Savings: Chara’s motors can save up to 50% of energy costs by matching the efficiency of permanent magnet motors.
  • Reduced Footprint: Chara’s motors consume 30% less CO2 than conventional motors by using sustainable raw materials and eliminating the need for rare-earth magnets.
  • No Supply Risk: Chara’s motors are free from the dependency on hard-to-source and mine rare-earth minerals, which are subject to geopolitical and environmental uncertainties.
  • Cost Advantage: Chara’s motors are 40% cheaper than permanent magnet motors by eliminating the costly rare-earth magnets.
FINSALL: Making Insurance Affordable and Accessible

Chara’s Vision: A Leader in Sustainable and Efficient Motor Technology

Chara’s vision is to become a leader in sustainable and efficient motor technology, and to empower a cleaner, more efficient future for the world. Chara is backed by a team of experts in motor design, control, and manufacturing, as well as a network of partners and customers across various sectors. Chara is also constantly innovating and improving its technology to meet the evolving needs and expectations of the market.

If you are interested in learning more about Chara and its products, you can visit their website or contact them at You can also follow them on LinkedIn and Instagram for the latest updates and news. Chara is looking forward to hearing from you and working with you to create a more sustainable and efficient future.

You May Also Like

More From Author

+ There are no comments

Add yours