Capillary Technologies: A Leader in Customer Loyalty and Engagement Solutions

Capillary Technologies: A Leader in Customer Loyalty and Engagement Solutions – Customer loyalty and engagement are crucial for any business to succeed in today’s competitive and dynamic market. Customers expect personalized, relevant, and consistent experiences across channels and touchpoints. Businesses need to understand their customers’ preferences, behaviors, and feedback, and deliver value at every interaction.

Capillary Technologies

Details of the startup:

  • CITY: Bengaluru
  • STATE: Karnataka
  • STARTED IN: 2012
  • FOUNDERS: Ajay Modani, Aneesh Reddy Boddu, Bollam Sridhar, Krishna Kumar Mehra, Piyush Goel and Sameer Garde
  • NUMBER OF INVESTORS : 11
  • LATEST ROUND INVESTMENT : ₹3720.10M
  • TOTAL INVESTMENT : ₹10287.28M
  • TOTAL SECURED LOANS AVAILED :₹1295.00M

You can find their website here.

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Capillary Technologies is a global SaaS technology company that provides AI-enabled customer loyalty and engagement solutions for enterprises across verticals. Capillary’s cloud-based platform, Intelligent Loyalty, offers brands comprehensive features and services for customer data management, omnichannel communication, loyalty program design and execution, rewards management, and analytics and insights.

Capillary Technologies was founded in 2008 in Bangalore by Aneesh Reddy, Anant Choubey, and Krishna Mehra, who were classmates at the Indian Institute of Technology, Kharagpur. The company started as a mobile-based CRM solution for retailers, and later expanded its offerings to include loyalty, e-commerce, and analytics. Today, Capillary serves over 250 brands across 30 countries, and has offices in India, Singapore, UAE, UK, and USA.

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Capillary’s Platform and Services

Capillary’s platform and services are designed to help brands build long-term relationships with their customers and drive business growth. Some of the key features and services of Capillary are:

  • Capillary CDP+: A consumer data platform that collects, cleanses, and enriches customer data from various sources, such as POS, e-commerce, social media, and CRM. Capillary CDP+ creates unified customer profiles and segments, and enables real-time data activation across channels.
  • Capillary Engage+: An omnichannel communication solution that enables personalized and contextual communication with customers across email, SMS, push notifications, social media, and chatbots. Capillary Engage+ leverages AI to optimize the content, timing, and frequency of communication, and measure the effectiveness of campaigns.
  • Capillary Loyalty+: A loyalty management solution that helps brands design and execute customized loyalty programs that suit their business objectives and customer needs. Capillary Loyalty+ supports various types of loyalty programs, such as points-based, tiered, gamified, coalition, and experiential. Capillary Loyalty+ also provides features such as loyalty dashboard, program performance analysis, member lifecycle management, and campaign management.
  • Capillary Rewards+: A rewards network solution that provides brands with access to thousands of curated and relevant rewards and offers from various categories, such as travel, entertainment, dining, shopping, and wellness. Capillary Rewards+ helps brands to enhance their loyalty value proposition and customer satisfaction, and reduce their rewards cost and operational complexity.
  • Capillary Insights+: An advanced reporting and analytics solution that provides brands with actionable insights and recommendations to improve their customer loyalty and engagement. Capillary Insights+ uses AI and machine learning to analyze customer data and behavior, and generate reports and dashboards on various metrics, such as customer lifetime value, retention rate, churn rate, loyalty program ROI, and customer feedback.
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Capillary’s Industries and Clients

Capillary caters to a wide range of industries, such as retail, hospitality, aviation, fuel retail, CPG, and conglomerates. Capillary has worked with some of the leading brands in these industries, such as Pizza Hut, KFC, Puma, Starbucks, Walmart, Unilever, and Emirates.

Capillary has helped these brands to achieve various business outcomes, such as:

  • Increased customer retention: Capillary helped Pizza Hut increase its customer retention rate by 32% by implementing a gamified loyalty program that rewarded customers for their frequency and spend.
  • Increased customer satisfaction: Capillary helped Starbucks improve its customer satisfaction score by 18% by enabling personalized and timely communication with customers based on their preferences and feedback.
  • Increased customer lifetime value: Capillary helped Puma increase its customer lifetime value by 25% by creating a tiered loyalty program that offered exclusive benefits and experiences to high-value customers.
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Capillary’s Awards and Recognition

Capillary has received several awards and recognition for its innovation and excellence in customer loyalty and engagement. Some of the notable ones are:

  • Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023: Capillary was named a leader in the Forrester Wave report, which evaluated 14 loyalty technology providers based on 28 criteria. Capillary scored the highest in the current offering category, and received the highest possible scores in 17 criteria, such as loyalty management, personalization, user experience, and vision and strategy.
  • Strong Performer in The Forrester Wave™: Customer Communications Management for Healthcare, Q1 2023: Capillary was named a strong performer in the Forrester Wave report, which evaluated 11 customer communications management providers based on 23 criteria. Capillary received the highest possible scores in six criteria, such as omnichannel capabilities, analytics and insights, and customer experience.
  • Leader in The Forrester Wave™: Channel Incentive Management, Q1 2023: Capillary was named a leader in the Forrester Wave report, which evaluated 10 channel incentive management providers based on 26 criteria. Capillary received the highest possible scores in 15 criteria, such as channel data management, channel loyalty, channel analytics, and channel partner experience.
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Capillary Technologies is a global SaaS technology company that provides AI-enabled customer loyalty and engagement solutions for enterprises across verticals. Capillary’s platform and services help brands to collect and manage customer data, communicate with customers across channels, design and execute loyalty programs, provide rewards and offers, and generate insights and recommendations. Capillary has worked with over 250 brands across 30 countries, and has helped them to achieve various business outcomes, such as increased customer retention, satisfaction, and lifetime value. Capillary has also received several awards and recognition for its innovation and excellence in customer loyalty and engagement.

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