Brainwired: A Startup That Enhances Livestock Productivity Using IoT and AI

Brainwired: A Startup That Enhances Livestock Productivity Using IoT and AI – Livestock farming is a major source of income and livelihood for millions of people in India. However, the sector faces many challenges, such as low productivity, high mortality, poor health, and lack of access to markets and services. To address these challenges, Brainwired, an agritech startup based in Kochi, has developed a livestock health monitoring and tracking system named WeSTOCK, that uses IoT and AI to help farmers improve their animal welfare and profitability.

We will explore some of the features and benefits of Brainwired, and how it is empowering the livestock farmers in India.


Details of the startup:

  • CITY : Kochi
  • STATE : Kerala
  • STARTED IN : 2020
  • FOUNDERS : Jerard Payyappilly Romeo and Sreeshankar Sreenivasan Nair

You can find their website here.

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What is Brainwired?

Brainwired is an agritech startup founded by Sreeshankar S Nair and Romeo P Jerard in 2020. The co-founders, who come from an agriculture background, wanted to develop a solution to help their grandparents with their dairy farm. What started as a project then became a venture when they realized the importance of modern-day agricultural practices in the livestock sector.

Brainwired has developed a livestock health monitoring and tracking system named WeSTOCK, that uses an IoT ear tag and a unique ML algorithm to identify sick and pregnant livestock and alert farmers accordingly. WeSTOCK monitors the day-to-day activity of each animal and provides real-time data and insights to the farmers through a mobile app. The system also helps the farmers to manage their herd, optimize their breeding and nutrition, and access various services and markets.

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How does Brainwired work?

Brainwired works in three simple steps:

  • Tag: Brainwired provides high-quality ear tags that are attached to the animals’ ears. The ear tags are equipped with sensors that measure various parameters, such as temperature, heart rate, movement, and location. The ear tags transmit the data to a cloud server using a low-power wireless network.
  • Analyze: Brainwired uses a proprietary ML algorithm to analyze the data collected from the ear tags. The algorithm detects any anomalies or patterns in the data, such as fever, mastitis, estrus, or pregnancy. The algorithm also generates reports and recommendations for the farmers, such as the best time to inseminate, vaccinate, or deworm the animals.
  • Alert: Brainwired sends alerts and notifications to the farmers through a mobile app. The app also provides a dashboard that shows the health status, productivity, and performance of each animal and the entire herd. The app also connects the farmers with various stakeholders, such as veterinarians, insurance providers, and buyers.

What are the benefits of Brainwired?

Brainwired has many benefits for both the farmers and the animals. Some of the benefits are:

  • For the farmers:
  • For the animals:
    • Brainwired helps them to improve their welfare and comfort, as it enables them to receive timely and appropriate care, treatment, and nutrition. Brainwired also ensures that the ear tags are safe, durable, and comfortable for the animals, and do not cause any pain or infection.
    • Brainwired helps them to reduce their suffering and distress, as it enables them to avoid diseases, injuries, and complications. Brainwired also minimizes the human intervention and interference with the animals, and respects their natural behavior and preferences.
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Who are Brainwired’s customers and partners?

Brainwired has targeted the small and marginal livestock farmers in India, who own less than 10 animals, and constitute about 70% of the total livestock population in the country. Brainwired has also focused on the women farmers, who play a vital role in the livestock sector, and face many challenges, such as lack of information, resources, and empowerment.

Brainwired has partnered with various organizations and institutions, such as telecom operators, banks, NGOs, and universities, to reach out to the farmers and provide them with the best services and support. Some of the examples are:

  • Airtel: Brainwired has collaborated with Airtel, India’s leading telecom operator, to leverage its network and customer base to distribute its ear tags and app to the farmers. Airtel also provides free data and voice services to the farmers who use Brainwired’s system.
  • ICICI Bank: Brainwired has teamed up with ICICI Bank, India’s largest private sector bank, to offer credit and insurance products to the farmers who use Brainwired’s system. ICICI Bank also provides financial literacy and inclusion programs to the farmers.
  • Amrita Vishwa Vidyapeetham: Brainwired has joined hands with Amrita Vishwa Vidyapeetham, a leading university in India, to conduct research and development activities on the livestock sector. Amrita also provides technical and academic support to Brainwired.
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Brainwired is a startup that uses IoT and AI to enhance the livestock productivity and profitability in India. Brainwired’s system, WeSTOCK, provides a livestock health monitoring and tracking system that helps the farmers to improve their animal welfare and income. Brainwired also connects the farmers with various stakeholders and services, such as veterinarians, insurance providers, and buyers.

Brainwired is a part of the digital India initiative, and aims to create a positive impact on the lives and livelihoods of millions of people in the country. If you are a livestock farmer looking for a smart and affordable way to manage your animals, or a stakeholder looking for a reliable and innovative way to serve the livestock sector, you should definitely check out Brainwired and make use of its services.

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