Boonbox: A Rural E-commerce Platform That Brings Products and Services to Your Doorstep

Boonbox: A Rural E-commerce Platform That Brings Products and Services to Your Doorstep – Have you ever wondered how people in rural India access the products and services that they need and desire? How do they buy electronics, appliances, clothing, furniture, and other items that are easily available in urban areas? How do they overcome the challenges of poor connectivity, low literacy, and lack of awareness?

Boonbox

Details of the startup:

  • CITY : Chennai
  • STATE : Tamil Nadu
  • STARTED IN : 2013
  • FOUNDERS : Awasthi Shashaank, Karthik Natarajan, Narayanan H and Ramanathan Ramachandran
  • NUMBER OF INVESTORS : 4
  • LATEST ROUND INVESTMENT : ₹85.00M
  • TOTAL INVESTMENT : ₹335.00M
  •   TOTAL SECURED LOANS AVAILED : ₹26.50M

You can find their website here.

The answer is Boonbox, a technology platform that provides products and services to consumers who live in tier-4 towns and villages and are deprived of access to these products. Through the company’s “Rural Last Mile” logistics network, products are delivered at the doorstep of the consumers in remote villages.

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What is Boonbox and How Does It Work?

Boonbox is a rural e-commerce platform that was launched in 2013 by Inditrade Rural Marketing Private Limited, a Chennai-based company that leverages years of experience in last-mile distribution and expertise in working across rural markets.

Boonbox offers a multilingual and easy-to-use website and app that showcases more than 3000 products across various categories, such as electronics, home appliances, clothing, furniture, sports products, and more. Boonbox has forged alliances with many leading manufacturers and suppliers of these products and has integrated their inventory and product details through an API.

Boonbox operates on an assisted commerce model, where it appoints local influencers at the panchayat level as Boonbox Associates. These associates are given an android tablet with the Boonbox app and are trained by the company’s team. They show the e-catalogue to the consumers and book orders and collect cash on their behalf.

Boonbox also has a hub and spoke logistics network that delivers the products to the end consumers in the villages. The company has set up this network based on the geography and existing infrastructure of each village cluster. Boonbox also provides after-sales support through its multilingual call centers that coordinate with the respective suppliers to resolve any issues.

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What are the Benefits of Boonbox for Rural Consumers and Suppliers?

Boonbox has several benefits for both rural consumers and suppliers. Some of them are:

  • Boonbox enables rural consumers to access the products and services that they aspire for, at their doorstep. They do not have to travel long distances or compromise on quality or variety. They can also avail of discounts, offers, and warranties that are otherwise not available in their local markets.
  • Boonbox empowers rural consumers to make informed decisions by providing them with product information, reviews, and comparisons. They can also seek guidance from the Boonbox Associates who are familiar with their needs and preferences.
  • Boonbox creates employment and income opportunities for the rural youth who become Boonbox Associates. They can earn commissions and incentives by selling products and services to their communities.
  • Boonbox helps suppliers to tap into the huge and untapped rural market, which accounts for more than 60% of India’s population and 50% of its GDP. Boonbox reduces the cost and complexity of reaching rural consumers by providing them with a ready-made platform, network, and customer base.
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What are the Achievements and Future Plans of Boonbox?

Boonbox has achieved remarkable growth and impact since its inception. Some of its achievements are:

Boonbox has ambitious plans for the future as well. Some of them are:

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Boonbox is a rural e-commerce platform that brings products and services to the doorstep of rural consumers. It operates on an assisted commerce model, where it appoints local influencers as Boonbox Associates who book orders and collect cash on behalf of the consumers. It also has a hub and spoke logistics network that delivers the products to the end consumers in the villages. Boonbox benefits both rural consumers and suppliers by providing them with access, choice, quality, and convenience. Boonbox has achieved significant growth and impact since its launch and has plans to expand and innovate further in the future. Boonbox is a shining example of how technology can transform the lives of rural India.

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