Blubirch: The Smart Solution for Reverse Supply Chain Management

Blubirch: The Smart Solution for Reverse Supply Chain Management – Reverse supply chain management (RSCM) is the process of managing the flow of products, information, and money from the end-user to the manufacturer or retailer. It involves activities such as returns, repairs, refurbishment, recycling, and remarketing of products. RSCM is becoming increasingly important for businesses as it can help them reduce costs, improve customer satisfaction, enhance brand reputation, and contribute to environmental sustainability.

 However, RSCM is also a complex and challenging process that requires a lot of resources, coordination, and expertise. It involves multiple stakeholders, such as customers, retailers, OEMs, logistics providers, and third-party service providers. It also involves multiple challenges, such as high returns volume, low visibility, low recovery, high operational costs, and low compliance.

Blubirch

Details of the startup:

  • CITY : Bengaluru
  • STATE : Karnataka
  • STARTED IN : 2013
  • FOUNDERS : Amit Goel, Jeby Cherian and Sapan Kumar Jain
  • NUMBER OF INVESTORS : 4
  • LATEST ROUND INVESTMENT : ₹529.92M
  • TOTAL INVESTMENT : ₹735.12M
  •   TOTAL SECURED LOANS AVAILED : ₹66.63M

You can find their website here.

This is where Blubirch comes in. Blubirch is a data-driven platform that provides end-to-end solutions for RSCM. Blubirch helps businesses optimize their reverse supply chain, from returns management, processing, and remarketing for returns, excess, refurbished, and decommissioned inventory. Blubirch aims to help retailers, e-commerce, brands, marketplaces, and OEMs improve their revenue, profitability, and customer experience with its best-in-class solutions.

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How Blubirch Works?

Blubirch is a digital SaaS provider that helps businesses optimize their reverse supply chain. Blubirch was founded in 2014 by Sapan Jain, Jeby Cherian, and Jayathirtha Katti, who have over 50 years of combined experience in the wireless industry and have worked with leading companies such as Qualcomm, Broadcom, Intel, and Cisco. Blubirch is headquartered in Bengaluru, India, and has offices in Mumbai, Delhi, and Hyderabad.

Blubirch works on a SaaS model, where it provides a cloud-based platform that integrates with the existing systems and processes of the businesses. Blubirch uses advanced technologies, such as AI, ML, IoT, and blockchain, to automate, analyze, and optimize the reverse supply chain. Blubirch offers the following solutions:

  • Returns Automation Platform as a Service (RA-PaaS): This is a comprehensive solution that covers the entire returns lifecycle, from returns initiation, validation, grading, processing, to remarketing. RA-PaaS helps businesses eliminate invalid returns, reduce unwarranted returns, increase transparency and compliance, and maximize recovery value.
  • Asset Monetization Engine (BEAM): This is a solution that helps businesses remarket their returned, excess, refurbished, and decommissioned inventory through various channels, such as online auctions, offline auctions, direct sales, and bulk sales. BEAM helps businesses achieve optimal price discovery, increase revenues, and reduce inventory holding costs.
  • Markdown AI Engine: This is a solution that helps businesses optimize their pricing and discounting strategies for their slow-moving inventory. Markdown AI Engine uses AI and ML to analyze various factors, such as demand, supply, seasonality, and competition, and suggest the best price and discount for each product. Markdown AI Engine helps businesses increase sales, reduce markdown costs, and improve margins.
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What Makes Blubirch Different?

Blubirch is not just another RSCM platform. It is a platform that is driven by data, innovation, and customer-centricity. Here are some of the factors that make Blubirch different:

  • Data-Driven: Blubirch leverages data from various sources, such as ERP, CRM, POS, IoT, and external data, to provide insights and recommendations for RSCM. Blubirch uses AI and ML to analyze the data and generate actionable reports and dashboards that help businesses make informed decisions and improve their performance.
  • Innovative: Blubirch uses cutting-edge technologies, such as IoT, blockchain, and cloud, to enable smart and connected RSCM. Blubirch uses IoT to enable real-time tracking and monitoring of products and assets. Blubirch uses blockchain to enable secure and transparent transactions and records. Blubirch uses cloud to enable scalable and flexible RSCM.
  • Customer-Centric: Blubirch focuses on delivering value and satisfaction to its customers. Blubirch offers customized and tailored solutions that suit the specific needs and goals of each customer. Blubirch also offers dedicated support and service to its customers, ensuring smooth and seamless RSCM.
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Blubirch is a data-driven platform that provides end-to-end solutions for RSCM. Blubirch helps businesses optimize their reverse supply chain, from returns management, processing, and remarketing for returns, excess, refurbished, and decommissioned inventory. Blubirch aims to help retailers, e-commerce, brands, marketplaces, and OEMs improve their revenue, profitability, and customer experience with its best-in-class solutions.

If you are interested in Blubirch, you can visit their website or contact them at info@blubirch.com. You can also follow them on LinkedIn and Youtube for more updates.

Blubirch is more than just a RSCM platform. It is a platform that is transforming the reverse supply chain. Join Blubirch today and be a part of the change.

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