Apple scraps electric car project, shifts focus to artificial intelligence

Apple scraps electric car project, shifts focus to artificial intelligence

Apple has decided to abandon its electric car project, code-named Project Titan, and move some of the employees to its artificial intelligence division, Bloomberg News reported on Tuesday, citing sources familiar with the matter. The company made the announcement internally on Tuesday, shocking the nearly 2,000 workers who were involved in the project, according to the report. Some of them are expected to lose their jobs.

Reuters/Gonzalo Fuentes

The electric car project, which started in 2014, was one of Apple’s most ambitious and secretive initiatives, aiming to challenge Tesla and other automakers in the fast-growing market. However, the project faced several challenges, such as technical difficulties, leadership changes, and regulatory hurdles.

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Apple said it will now concentrate on improving its artificial intelligence capabilities, which power its products and services, such as Siri, Face ID, and Apple Music. The company is also developing a new AI tool for app developers, called Gemini, which would compete with Microsoft’s GitHub Copilot.

Apple CEO Tim Cook said the company is making the necessary changes to adapt to the changing needs and preferences of its customers. “We are confident that our bold new chapter will position us for long-term growth and success,” he said.

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