Apple’s iPhone sales in China plummet as Huawei dominates, report says

Apple’s iPhone sales in China plummet as Huawei dominates, report says

Apple’s iPhone sales in China dropped by nearly a quarter in the first six weeks of 2024, compared to the same period last year, according to a report by Counterpoint Research. The US tech giant is facing stiff competition from local rivals, especially Huawei, which saw its sales soar by 64% in its home market.

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The report said that Apple was losing ground to Huawei at the high-end segment of the Chinese smartphone market, as well as to other brands like Oppo, Vivo and Xiaomi, which offered more aggressive pricing. China is one of Apple’s biggest markets, but it also witnessed a 7% decline in overall smartphone sales during the period, the report added.

Huawei, which has been under US sanctions for years, surprised the industry by launching its Mate 60 series of 5G smartphones in August. The Chinese firm has been cut off from key chips and technology required for 5G mobile internet, but it still managed to deliver a strong performance in its domestic market. Honor, the smartphone brand that Huawei spun off in 2020, was the only other top-five brand to increase its sales in China during the period, the report said.

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Apple has been trying to boost its sales in China by offering discounts on its official sites and subsidising some iPhone models through its flagship stores on Alibaba’s online platform Tmall. However, this may not be enough to reverse the trend, as the firm’s revenue in China already disappointed investors when it released its earnings last month. Apple said its sales in China were $20.82bn (£16.4bn) in the last three months of 2023, down from $23.9bn in the previous year.

This marks the highest level of online sales since February 2022.

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Source : BBC NEWS

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