1K Kirana Bazaar: Reimagining Grocery Shopping for a New Age India

How 1K Kirana Bazaar is transforming the offline retail landscape in India – India is a country with a huge and diverse retail market, where millions of small and medium-sized shops, known as kiranas, cater to the needs and preferences of local consumers. These kiranas are the backbone of the Indian retail industry, accounting for more than 80% of the total retail sales. However, they also face many challenges, such as lack of access to modern technology, efficient supply chain, quality products, and customer loyalty.

1K Kirana Bazaar

Details of the startup:

  • CITY : Gurugram
  • STATE : Haryana
  • STARTED IN : 2018
  • FOUNDERS : Abhishek Halder, Anilesh Yadav, Sachin Sharma and Sangeetesh Kumar
  • NUMBER OF INVESTORS : 16
  • LATEST ROUND INVESTMENT :₹1950.00M
  • TOTAL INVESTMENT : ₹2623.52M
  •   TOTAL SECURED LOANS AVAILED : ₹60.00M

You can find their website here

This is where 1K Kirana Bazaar comes in. 1K Kirana Bazaar is a kirana-tech startup that aims to empower the kirana store owners and enable them to compete with both online and offline (organized) retail. Founded in 2018, the startup launched with an aim of serving the aspirations of the consumers of India’s smaller cities and towns. It partners with neighborhood kirana stores and transforms them into modern retail outlets, offering a wide range of aspirational products and exclusive rewards to the customers.

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How does 1K Kirana Bazaar work?

1K Kirana Bazaar works on a B2B2C model, where it connects the kirana store owners with the brands, suppliers, and consumers. It helps the kirana store owners to acquire and retain consumers and improve sourcing efficiency. It also offers them a revenue-share model, instead of a commission model that franchisers usually operate on.

On the consumer side, 1K Kirana Bazaar provides an app that allows the consumers to find local products in the nearest kirana store. It also offers them a OneClub membership program, which gives them access to exclusive discounts, cashbacks, and rewards. The consumers can also order online and get their products delivered from the nearest kirana store within minutes.

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What are the benefits of 1K Kirana Bazaar?

1K Kirana Bazaar claims to offer multiple benefits to all the stakeholders involved in its ecosystem. Some of the benefits are:

  • For the kirana store owners, 1K Kirana Bazaar helps them to increase their sales, income, and profitability by providing them access to a wider consumer base, contemporary brands, and efficient supply chain. It also helps them to upgrade their store infrastructure, technology, and inventory management. 1K Kirana Bazaar also provides them with training, support, and marketing assistance to enhance their business operations.
  • For the consumers, 1K Kirana Bazaar offers them a revolutionary shopping experience, where they can discover and purchase a wide range of aspirational products and exclusive rewards from their nearby kirana stores. It also enables them to shop online or offline, as per their convenience, and get their products delivered quickly and safely. 1K Kirana Bazaar also ensures that the consumers get the best quality and price for their products, as they are sourced directly from the brands and suppliers.
  • For the brands and suppliers, 1K Kirana Bazaar provides them with an opportunity to reach out to the untapped and underserved markets in India’s smaller cities and towns. It also helps them to increase their brand visibility, awareness, and loyalty among the consumers. 1K Kirana Bazaar also facilitates them to optimize their distribution and logistics costs, as they can leverage the existing network of kirana stores.
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What are the achievements of 1K Kirana Bazaar?

1K Kirana Bazaar has achieved several milestones since its inception. Some of the notable achievements are:

  • It has partnered with more than 1000 kirana stores across 10 states in India.
  • It has launched its own consumer app, which has reached more than 1 million downloads.
  • It has launched its own brand, Farm Gold, under its House of Brands initiative.
  • It has raised $32 million in Series A and B funding from investors like InfoEdge, Alpha Wave Global, and Kae Capital.
  • It has been featured in various media outlets, such as The Financial Express, Entrackr, and Crunchbase.

How to Contact 1K Kirana Bazaar?

If you have any queries, feedback, or complaints regarding 1K Kirana Bazaar, you can contact them through the following ways:

  • Call them on their toll-free number: 080-45029111
  • Email them at: support@1knetworks.com
  •  Follow them on their : LinkedInInstagram
  • Visit their office at: Awfis Suncity Success, 6th Floor, Suncity Success Tower, Golf Course Ext. Road, Sector 65, Gurugram, Haryana                                                         122005
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What are the future plans of 1K Kirana Bazaar?

1K Kirana Bazaar has a vision of making offline, the new online. It aims to create a network of 10,000 kirana stores and 10 million consumers by 2025. It also plans to expand its product portfolio, brand partnerships, and geographical presence. It also intends to launch more innovative features and services for its consumers and kirana store owners, such as online payments, credit facilities, and loyalty programs.

1K Kirana Bazaar is a startup that is disrupting the offline retail landscape in India by empowering the kirana store owners and delighting the consumers. It is creating a win-win situation for all the stakeholders involved in its ecosystem. It is also contributing to the growth and development of the Indian retail industry and the economy. 1K Kirana Bazaar is a startup to watch out for, as it is poised to become the next big thing in the kirana-tech space.

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